New York, United States – Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4 million in a seed-extension round led by AperiamVentures. New investments from GOAL Ventures and Nishat Mehta, along with participation from previous investors BlueTree and Human Ventures, contributed to this round. The new capital will be utilized to enhance […]
New York, United States – Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed at enhancing its models with deterministic behavioral data, ad exposure data, and outcomes. Through this acquisition, John Arts, CEO of Rita, along with his core team of developers and data scientists, […]
Executive interview with Bobby Tinsley, CEO and Co-Founder of SKUx The Wise Marketer continues its Wiser Loyalty Series, this time with a guest made possible by the CMO Council. Bobby Tinsley is co-founder and CEO of SKUx – a company that is pioneering the future of item-level payments to bring about major improvements in the […]
Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the appointment of Michael Hanbury-Williams as UK Managing Director. Hanbury-Williams will lead Greenbids’ expansion into the UK, establishing the company as a leader in delivering better media quality by enhancing performance, efficiency, and sustainability. Hanbury-Williams joins Greenbids following eight years at Universal McCann London – […]
George Nazi, Current CEO of the Saudi Company for Artificial Intelligence (SCAI) and former Executive at Google and Accenture, will support MINT’s growth with his global technology and AI expertise London – MINT, the global leader in Advertising Resource Management (ARM) software, has announced the appointment of George Nazi as a member of its Board. George, a distinguished […]
The new solution enables product managers and marketers to collaborate seamlessly and experiment effortlessly Mountain View, Calif, & Mumbai, India – CleverTap, the all-in-one engagement platform, today announced the launch of Product Experiences – a one-stop solution to effortlessly experiment and elevate customer experiences across web and apps to help maximize lifetime value. With a no-code approach, […]
The Customer Loyalty Industry has an Opportunity in its Grasp. Why does the attitude toward partnerships between Artificial Intelligence (AI) and humans continually gravitate towards mutual exclusivity? Fear, driven by a lack of understanding and trust in technology, and often those creating it, has fueled speculation around AI’s capability to replace humans entirely. A YouGov […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. The LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932. The company remains proudly family-owned and is headquartered in Denmark with […]
Data solutions expert Kochava highlights the significance of protecting against ad fraud for advertisers Ad fraudsters operate by deceiving digital advertising networks for financial gain. This usually involves manipulating performance metrics through deceptive tactics such as fake impressions, clicks and conversions. Not only does this hamper the effectiveness of campaigns, it also drains ad budgets […]
Introduction of new investor, Atinum Investment, coincides with opening of US office led by President Elad Stern with senior level hires from Spotify and Pandora Tel Aviv & New York – Odeeo, the leading global in-game audio advertising platform, today announces the close of a strategic funding round of over USD $5M from both existing […]