ID5 identifiers are now an integral part of Zeotap’s ID graph Berlin – Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry. With Safari, Mozilla and other browsers already operating without third party cookies, and Google’s recent decision to allow users to opt-out […]
What Loyalty Programs Should Know About Republicansand Democrats Consumers appreciate rewards from the brands they shop, and their political affiliations influence where and how they spend. Should loyalty programs get involved in politics? Is your reward program a donkey or an elephant? And if you know, what should you do about it? It’s a highly […]
London, UK – Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024. The company has doubled its SSP partnerships, introduced its CarbonSmart solution for advertisers, and reinforced its sustainability commitment by joining the Ad Net Zero initiative. The launch of Curation as a […]
A new Out of Home execution of the ‘Class of Covid’ campaign marks the 20th anniversary of Clear Channel’s and The Prince’s Trust’s partnership The media owner has donated an estimated £20 million worth of Out of Home media space to the charity over the past 20 years Clear Channel, one of the UK’s leading Out […]
London, UK: The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, today announced the addition of prominent industry advisors, and new partnerships with OpenX, a leading independent supply-side platform for audience, data, and identity targeting, and Google Ad Manager, Google’s supply-side platform for publishers and broadcasters across all formats and […]
Written by Sensori.Ai CEO Dr. A.K. Pradeep, “Neuro AI: How to Win the Minds of Consumers Using Neuroscience-Powered Gen AI” leverages his success working with the biggest global brands to capture the nonconscious mind of the consumer, where 95% of purchase decisions are made BERKELEY, Calif. – Sensori.Ai, the only company blending neuroscience with generative AI […]
Many of us approach our B2B marketing budgets with a combination of regret, hope and fear. We regret past budget choices, so we vow to make different ones. We hope to maximize our budget this time around, so we gather as much information as we can before allocating our spend. But ultimately? We still fear […]
Executive faculty members from the Loyalty Academy™, the CEO of the The Wise MarketerGroup, Bill Hanifin, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Sometimes you must know “when to say when”. Every week when we think the news cycle may be slow, we find our cup running over with customer loyalty related news from around the world. This week, the headliner has to be the US Department […]
Craig Charlton Transitioning to Chairman of the Board SAN FRANCISCO – September 10, 2024 – SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced a strategic leadership transition. David Roberts has been appointed as the company’s new Chief Executive Officer, succeeding Craig Charlton, who will transition to the role of Chairman of the Board. This […]