An interview with Professor Ranjay Gulati and Brian Almeida Executive Interview with Ranjay Gulati and Brian Almeida Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. He is an expert on leadership, strategy, and organizational […]
Pilot marketing campaigns are a critical component of successful marketing strategies, providing a low-risk opportunity to test, refine and optimize marketing efforts before a full-scale launch. In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, takes us through a series of case studies to demonstrate how marketers are using pilot […]
It is the end of another month for the Wiser Loyalty podcast series for Let’s Talk Loyalty. In this series loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation. Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer , Bill Hanifin, and his […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Enjoy this roundup of global news in Loyalty Marketing, CRM, and Digital Customer Marketing. World Loyalty Giving Day is coming up on December 3, coinciding with Giving Tuesday. The event Is the brainchild of Brian Almeida, Founder of Points for Good and will unify […]
Latest Patent Reinforces GRAVTY® Platform as Industry Leader in Combating Loyalty Fraud at Scale PALO ALTO, Calif., Nov. 19, 2024 /PRNewswire/ — Loyalty Juggernaut, Inc., the first modern, cloud-native loyalty technology platform, proudly announces the addition of another U.S. patent to its growing portfolio. It recognizes LJI’s innovative use of AI to combat fraud in loyalty programs, ensuring their […]
There are a lot of headlines about the role of the Chief Marketing Officer (CMO), some alarmist and others optimistic. What’s clear is that the function—when led with an eye on the end customer and the business—is increasingly important to future growth. However, it’s becoming more common for Heads of Marketing to sit below the […]
Discover’s latest ad campaign featuring actress Jennifer Coolidge challenges the perception that its card is not readily accepted at merchants across the U.S. With the help of Coolidge’s broad comedic appeal and recent Nilson data, which claims Discover can be used 99% of places that take cards nationwide, the brand hopes to dispel the myth […]
The sheer number of metrics available to a marketer in 2024 can be overwhelming. Not all are created equal, but one often flies under the radar: Share of Voice. SOV can significantly enhance competitive analysis. This often-overlooked measurement can provide a comprehensive view of a brand’s market presence, helping marketers understand how well their efforts […]
Your Practical Guide to Navigating the 6 Critical Challenges of Automotive Customer Loyalty Driving customer loyalty in the automotive sector is always a rough road. By definition, any business that has a natively extended purchase cycle presents a brand challenge. How is it possible for a brand to retain customer attention and share of mind […]
Wednesday, Nov. 20, 2024 [MIAMI]–Points4Purpose is pleased to announce the launch of its AI-powered CommunityRewards™ loyalty program in the Miami market, seamlessly enabling shoppers to earn cashback on qualifying retail purchases and micro-donate a portion of their earnings to the charity of their choice. With over 7,000 online and bricks and mortar stores active on […]