Photo credit: Anthropologie.com At an Advertising Week panel in New York City last month, Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification. Pandemic-Born Lessons As was the case for most companies that relied on a brick […]
Before Discover launched its massively popular “Especially for Everyone” commercial and brand platform last month, featuring comedic darling Jennifer Coolidge, the company set out to verify precisely what consumers valued about the brand. They had an idea, of course. They knew that the credit card’s cash rewards and no annual fee features were beloved, for […]
The grocery choices we make have always been subject to lifestyle shifts. These six concepts can address emerging needs in innovative ways from which the industry could learn. By Jenn McMillen Everyone has to eat. What we choose to eat and where we get it, however, is dictated by a range of other factors, from […]
Loyalty Summit CXM, a sister event to travel-focused Loyalty Summit and the FT Awards, makes its US debut In Los Angeles this month after a successful inaugural event earlier this year in Zurich Switzerland. Designed to be an intimate event for senior level leaders focused on customer loyalty and customer experience, the Summit will feature […]
We have something for everyone in the news this week. There was a small news item in the crypto space, a new product launch, some AI news, a product is shutting down and we have small business lending news. Have a great weekend everyone. Here are the top five news stories in fintech this week: […]
Shopping for insurance isn’t typically considered a “fun” activity. Rather, it’s something that consumers purchase only when they need to. So, from a marketing perspective, insurance companies like State Farm need to assess—as accurately as possible—a customer’s stage in their buyer journey. According to State Farm marketing head Alyson Griffin, who spoke with sister pub […]
Loyalty Methods is the platform powering some iconic loyalty programs such as 7-Rewards, MGM Resorts and Western Union, and they have developed a unique approach to implementing mission-critical programs for huge programs like these. Joining today’s episode to share these insights, as well as their background, methodology and some key success stories is Emil Sarkissian, CEO of […]
Clarifying the intricacies of Paid Loyalty with ebbo’s Carlos Dunlap-Beard Subscription loyalty programs were brought into focus for marketers as Amazon built its Prime program into a core driver of its business. Since that time, most brands have considered incorporating a Subscription element into their loyalty and customer engagement strategies. As the fever around subscription-based […]
Announcement includes Digital Labs for fast-tracked solutions Mastercard has announced the expansion of its consulting business with the launch of new practices dedicated to artificial intelligence and economics, to help clients across all industries rapidly and responsibly advance the use of AI and address ever-shifting macro-economic forces and consumer preferences. The company is also enhancing […]
Matt Bodkin Matt is a seasoned editorial cartoonist with a Bachelor of Fine Arts from Long Island University. He brings a strong background in the newspaper industry and skills in arts and design to his work. He aims to distill complex issues into funny doodles that resonate with readers. View all posts .pp-multiple-authors-boxes-wrapper.box-post-id-45383.pp-multiple-authors-layout-boxed.multiple-authors-target-shortcode.box-instance-id-1 .box-header-title { […]