This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s interview is a long overdue episode with Dell Technologies which was last on the show back in the summer of 2020. Dell is of course a world-famous technology brand, with over $88BN of revenue in their most recent financial year. […]
Editor’s Note: Brands with access to first-party data have launched media networks in recent years across a variety of verticals—from grocery chains to hotels to airlines. But in the past year, financial companies have also gotten in the game. Chase Bank, Paypal and Klarna have all thrown their hats in the ring—and the latest to […]
Editor’s Note: While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. CM sister pub Event Marketer explores how […]
The First Research Study in the Series: The Women’s Sports Opportunity. Inaugural Study Explores the Rapid Growth and Untapped Potential for Brands in Women’s Sports NEW YORK, Dec. 4, 2024 /PRNewswire/ — Horizon Sports & Experiences today unveiled & NOW, the agency’s new thought leadership series that bridges and explores the present and future of sports, media, and […]
The Wiser Loyalty Podcast Series is a production of Let’s Talk Loyalty and The Wise Marketer. In each episode, executive faculty members from the Loyalty Academy™, Bill Hanifin, and Aaron Dauphinee, join you to dig in deep to topics based on courses in the Loyalty Academy’s Certified Loyalty Marketing Professional™ program. This month’s topic is based on Loyalty Academy […]
A call to action on Giving Tuesday Giving Tuesday Today is Giving Tuesday. It’s a day touted as a “global generosity movement unleashing the power of people and organizations to transform their communities and the world”. GivingTuesday was initiated in 2012 by Henry Timms at the 92nd Street Y in New York. The co-founding organization was the United Nations Foundation, […]
This week’s Customer Loyalty and Digital Marketing News From the Editor World Loyalty Giving Day is this week – December 3 World Loyalty Giving Day is an opportunity for loyalty program members to donate loyalty points, miles, stars, anything, to a worthy cause of their choice. Building on the vision of Brian Almeida, Founder of […]
Highlights of the Q3 Earnings Call Best Buy, the leading electronics retailer in the US, held its Q3 2025 earnings call on November 26. We offer you these highlights that illustrate the impact of the company’s customer strategy on operations and other efforts which result in the improvement of higher customer satisfaction levels. Top Line […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s interview features Philippe Lazzarini, the CRM & Loyalty Manager at Autogrill, a food and beverage brand that’s famous throughout Italy, and turns over more than a billion euro there! Globally, Autogrill is actually the world’s leading provider of food & beverage […]
Our 4 Words for Loyalty Marketing in 2024 Hold True This time last year, we wrote an article proposing 4 Key Words to live by in Loyalty Marketing. We created our list based on what we read in research reports documenting evolving consumer attitudes and by listening to day-to-day conversations with businesspeople in our midst. […]