As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. While LLM-powered search is still in its early stages, platforms like Perplexity, ChatGPT, Gemini and others are already providing key insights into how brands can optimize their content to appear in AI-generated results. My agency works with […]
Executive interview with Donovan Neale-May, Executive Director CMO Council This interview is part of the CMO Council / Wise Marketer interview series. We have been publishing interviews on assorted topics over recent months and before we got too far down the road, we thought it appropriate to talk with the man that founded the organization. […]
The Annual Assessment of Forces and Factors Impacting Functional Performance Includes Forecasts, Facts, and Figures Going into 2025 and Beyond SAN JOSE, Calif. (Feb. 19, 2025) – The CMO Council today announced the release of the 2025 Marketing Vitality Index, an anual assesment of leading Marketing Performance Indicators (MPIs). The CMO Council’s annual Marketing Vitality […]
Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in the advertising technology space. The company today announced that Grant Gudgel will serve as Verve’s new SVP of marketing. Gudgel brings extensive experience in digital advertising to Verve, and his appointment enhances the company’s leadership […]
Online Retailers Can Now Seamlessly Integrate Pointspay to Engage, Convert, and Retain customers from Flying Blue, the loyalty programme of the Air France-KLM Group Zurich, 11 February 2025. Pointspay, the innovative marketing and payment solution, has announced the launch of its new Shopify plugin, enabling online retailers to engage, convert, and retain new customers more […]
XR Delivers More than 80% of Super Bowl Ads in 2025; Enhanced Creative Intelligence Reveals How Brands Are Reimagining Big Game Impact NEW YORK — XR Extreme Reach, a global technology company that delivered more than 80% of Super Bowl ads in 2025, today announced its annual analysis of in-game advertising during the Big Game. […]
Practical Tech won the night while AI underwhelmed, Stellantis filled the absence of auto rivals, and health-focus brands scaled the TV outcomes ranks NEW YORK — EDO, the TV outcomes company, today released its annual ranking of all national Super Bowl LIX ads, awarding brands like T-Mobile, RAM, and Liquid Death with the most engaging spots […]
Hamburg-based adjoe, a global leader in mobile advertising, has announced its expansion into the APAC region, with new offices established in Singapore and Tokyo. The move signals adjoe’s commitment to high-potential markets for mobile gaming and advertising like China, Japan, and South Korea. This expansion builds on adjoe’s strong growth since its €100 million funding […]
Hugo Boss, Woolworths, Tesco, Avios, Emirates and Westpac among the brands nominated for the Oscars of the loyalty industry FOR IMMEDIATE RELEASE The stage is set! The 2025 International Loyalty Awards finalists have been revealed, marking a momentous celebration of innovation, excellence, and customer-centricity in the loyalty industry. This year, the competition has been nothing […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Last week, Wise Marketer execs presented preliminary findings from a marketer survey created to understand consumer views of loyalty programs and assess the readiness assessment of corporate teams to meet new consumer demands. The results were presented as part of a keynote at Loyalty […]