NEW YORK, NEW YORK — JULY 17, 2025 — Rewards programs are evolving—and cardholders want in. Issuers seeking to expand their accelerated rewards beyond traditional categories like grocery, gas, and dining may find untapped potential in less conventional areas. According to Auriemma Group’s latest issue of Cardbeat US, cardholders express strong interest in earning 3% back […]
By 2030, Millennials and Gen Z will make up 74% of the global workforce, with many now in leadership roles. Currently, 73% of B2B buying decisions are made by Millennials. The next generation of business leaders has arrived, but you wouldn’t know it from the way many brands are still marketing. Too many companies are still relying […]
10Fold’s Survey Finds 50%+ of Marketers Using AI for Content Planning, Creation, Optimization and Measurement SAN FRANCISCO, CALIFORNIA – AUGUST 5, 2025 – 10Fold, a leading B2B tech communications and content agency, today announced the findings of its 2025 B2B content marketing report, AIFirst, Buyer-Ready: Inside the New Era of B2B Content Marketing report, revealing […]
Enhancing Innovid’s Social Ads Manager to Help Marketers Reach Professional Audiences on CTV—Within the Same Platform They Use for Social NEW YORK — Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced it now supports LinkedIn Connected TV Ads as a LinkedIn Marketing Partner for Campaign Management and Reporting […]
PASADENA, Calif. — OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotions of Stacy Bohrer to Senior Vice President of Buyer Development and Amanda Forrester to Senior Vice President of Marketing and Communications, reinforcing the company’s commitment to commercial momentum and partner-centric product innovation. OpenX Technologies, Inc., one of the world’s leading […]
All Previous Investors Participated in Oversubscribed Round, New Investors Added, Vaudit Names Piotr Korzeniowski Chief Operating Officer SAN FRANCISCO — Vaudit, formerly BlokID, today announced the successful closing of a $7.3 million seed round of financing led by Mucker Capital, with participation from AVV, AppWorks, Plug and Play, and Kyber Knight. The list of investors […]
From rising bot fraud to the growing impact of attention metrics, DV’s latest report reveals key trends shaping media quality and performance NEW YORK — DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its 2025 Global Insights: North America Report. The annual report highlights […]
“We see stablecoin not as a token at rest. We see it as a token on the move. So our entire commercial model is about facilitating use cases where stablecoins are an exchange of value, not a store of value.” In the weeks leading up to the passage of the GENIUS Act, which explicitly legalizes […]
A flurry of fintech CEO departures might have one wondering what’s gotten into the water the last few weeks. At Berlin-based digital bank N26, co-founder Valentin Stalf announced he will step down as co-CEO and transition to the supervisory board; the decision followed calls from investors, reported by Bloomberg, for a change at the top […]
A debate on the risks posed to the future of loyalty by Artificial Intelligence Early in 2025, Phil Rubin, Founder, Grey Space Matters, shared a point of view in this article published in The Wise Marketer that for way too many brands and companies, loyalty is stuck. Research conducted pre-COVID revealed that 83% of consumers […]