Welcome to Let’s Talk Loyalty’s Wiser Loyalty weekly podcast that shares perspectives on constructs from the Loyalty Academy™ curriculum, which is available for individuals to earn their Certified Loyalty Marketing Professional™ (CLMP™) designation. Our senior faculty of Bill Hanifin and Aaron Dauphinee, CEO and CMO respectively at the Wise Marketer Group provide their own perspectives and guidance on what you […]
Our review of Eagle Eye’s AI Anthology: The Definitive Resource on Leveraging AI for Personalization & Retail Marketing If you’ve ever experienced living through a hurricane, you might relate to the disconnect between estimation of the storm’s power by reading weather maps as opposed to living through the storm as it passes over your head. […]
The leader in travel technology innovation unveils LXP™, the latest evolution in travel-as-a-service loyalty solutions. NEW ORLEANS, August 14, 2024 – iSeatz, a leading provider of travel loyalty technology solutions, turns 25 this month. To mark this milestone, the company is launching its new platform, LXP, which reflects its history of innovation and leadership in the […]
Why AI adoption will lag behind AI innovation until more trust is established A partnership between humans and digital tools has existed since even before the invention of the internet, continually delivering an improved standard of customer experience at every engagement point. So why is the attitude toward partnerships between AI and humans different, shifting […]
Verified XONI retail investors can own a piece of the fast-growing MMA league and get XFC-exclusive merchandise, event discounts, free PPV, VIP access, and more DETROIT, MICHIGAN, Aug. 19, 2024 (GLOBE NEWSWIRE) — Xtreme One Entertainment, Inc. (OTCPink: XONI) today announced a shareholder perks partnership with shareholder loyalty leader TiiCKER. Mixed martial arts fans and […]
This week’s Customer Loyalty and Digital Marketing News Editor’s Note To stay on top of your game, leverage our Search icon on the top menu bar to take you to the Search All Articles page and create a free Wiser Marketer account so that you can save the results of your searches in your own […]
Storyblok survey of 200 businesses and 200 high-value online consumers*has revealed how brands are responding to the growing use of AI tools by consumers 40% of consumers report regularly using AI services such as ChatGPT when researching products online, with 17% saying it is now their top source of information when making a purchasing decision, […]
When I first began my career in sales, the phone book and landline were our most important tools. Now, we have dozens of solutions at our fingertips just to see who viewed an email. Over the years, technology’s progress promised efficiency, but it also added complexity. At B2B companies, the average marketing tech stack consists […]
Among all the noise surrounding AI Overviews and SGE in the last few months, one factor has rather quietly emerged as the on-page ranking key in the wake of the March core update. We’re talking about topic authority (which this report from June brings into focus). It shouldn’t be surprising to today’s SEO experts that […]
According to Meltwater and Asana’s recent State of Marketing Collaboration report, the most successful marketers share five key habits or capabilities allowing them to achieve great results through collaboration. The research, which surveyed 830 marketing professionals in the U.S. and UK in April 2024, examined how marketers are collaborating across their organizations, what’s working, what’s […]