Partner Content From: Tariffs were almost certainly the flavor of the week over the last period. These taxes on imported goods are sending shockwaves through markets, upending pricing strategies, shaking consumer confidence and altering competitive dynamics. For marketers, I think we’re all facing an increasingly chaotic environment where more questions will be asked of marketing […]
Creatopy’s AI-powered digital ads platform optimised 1,000+ assets in seven languages for British Council’s “Global English” campaign – delivering 50% faster turnaround time New York, USA — April 2025: British Council, the UK’s international organisation for cultural relations and educational opportunities, has used cutting-edge AI-powered design automation to secure significant reductions in the time and […]
Curve Pay brings Android users unmatched spending visibility, comprehensive bank and card coverage, zero foreign transaction fees on all linked cards, and advanced money management tools, setting a new standard for convenience, security, and savings in mobile wallets. London, UK – April 10, 2025 – Curve, the ultimate digital wallet, today announced the launch of Curve Pay, its pioneering mobile payment […]
Global News Roundup from The Wise Marketer From the Editor Kicking off a new week with some new perspectives from Loyalty Science Lab! We do like when academia brings practical insights into the fold for us marketers, and the team out of Old Dominion University does just that in their latest article, “Loyalty Programs as […]
Editor’s Note: Mattress brand PlushBeds has had success with enhancing its product detail pages using generative AI question prompts, leading to a conversion rate increase. Additionally, the brand’s customer service calls have decreased and its SEO ranking increased after implementing Alby, a generative AI shopping tool. Chief Marketer Network publication Multichannel Merchant reviews the tool’s […]
Editor’s Note: The global skincare industry—worth a whopping $186 billion—is a highly competitive market. So to cut through the clutter, many brands are leveraging experiential marketing as a way to reach Gen Alpha and Gen Z age groups. Event Marketer, a Chief Marketer Network publication, looks at eight marketing tactics brands are using within skincare […]
In times of turbulence, “don’t panic” is usually the first piece of advice. But then what? According to Matthew Selheimer, Forrester’s VP, Research Director and co-writer of the Forrester report “B2B Leaders: How to Thrive Through Volatility,” the next steps are to focus, master change leadership and continuously evaluate risk. Selheimer shares that amid the […]
Social media has evolved from a platform for marketing and brand awareness into a critical space for responsive customer service and even direct revenue generation. But in order to unlock the full potential of social channels, brands must demonstrate authenticity, consistently deliver value and keep pace with rising customer expectations. According to a new report […]
São Paulo, Brazil — (April 14th, 2025) — As concerns about technology’s impact on mental health continue to grow globally, Vivo, Brazil’s leading telecommunications company, has partnered with leading Brazilian advertising agency Africa Creative to launch a thought-provoking campaign addressing smartphone addiction. The “Toxic Relationship” campaign uses Olivia Rodrigo’s 2021 hit song “jealousy, jealousy” to draw […]
Five Questions with Fifteenth during tax week It’s Tax Week in America, and as the IRS contemplates its next moves — amid funding battles, free-file experiments, and more — the board is shifting. Meanwhile, market volatility has turned the everyday pain of paying the tax man into a high-stakes game of strategy, with timing, structure, […]