Target is overhauling its website technology to adapt to the changing way consumers are searching for items, Ranjeet Bhosale, Target’s Vice President of Digital Product Management told attendees at the Shoptalk Fall conference this September in Chicago. The majority of Target.com shoppers use traditional keywords to search for products, such as “doll” or “puzzle.” But, […]
Value, Utility and Stability makes your loyalty currency as valuable as money Loyalty Equity is a Fiat Currency People compare loyalty points and miles, i.e., the equity they accumulate through participation in loyalty programs, as equivalent to currency, a/k/a real money. Research the Wise Marketer has conducted with Engage People indicates the utility of that […]
SALT LAKE CITY, UTAH — September 17, 2025 — Backcountry, the leading premium destination for outdoor gear and apparel, announced today the launch of its all-new Summit Club+ loyalty program. Great adventures start with the right gear, and Summit Club+ members get more than just gear—they get perks. Membership benefits include 10% instant cashback that can […]
Investment will enable Bria to expand its visual generative AI Platform-as-a-Service (PaaS) and redefine the future of content creation at scale. NEW YORK, NEW YORK — September 17, 2025 — Bria, a leading visual generative AI platform-as-a-service (PaaS) empowering enterprises to create scalable and compliant visual content, today announced a notable strategic investment from Bright Pixel Capital. […]
“It’s a time of high demand for human augmentation in the accounting sector… around 75% of the US accounting workforce is at retirement age.” Vibe coding has become the talk of the town, with autonomous agents helping developers compress months of work into hours. But in finance and accounting — domains where accuracy is non-negotiable […]
Albania’s government just enacted the world’s first AI minister. Diella, a platform developed in collaboration with Microsoft and named after the Albanian word for “sun,” has been instituted within Prime Minister Edi Rama’s Cabinet to fight fraud, with the goal of ensuring public tenders are “100% free of corruption.” While there is still more to […]
We spoke with the seasoned fintech investor about his latest bet on Tabs, which just announced its $55M Series B aimed at building AI Agents for billing & collections. Over the past year, we’ve been covering how AI tools are entering the workforce in fits and starts. On one end are companies like Mira Murati’s […]
This episode is also available in video format on www.Loyalty.TV and on our YouTube channel. South Africa is home to one of the world’s most mature and competitive loyalty markets, particularly in retail banking. In this episode, Dharmesh Bhana, Executive of Loyalty & Rewards at Nedbank, shares the 20-year evolution of the Greenbacks programme, its transformation into a bank-wide loyalty initiative, […]
How adopting digital calendars combat lost SEO clicks and creates sustainable, owned marketing channels to secure a competitive edge in customer loyalty The ground under the feet of marketers is always shifting. Whether it’s the gradual tilting in the method of message delivery – from legacy media to digital platforms – or the overnight takeover […]
Presenting the Marketing Attribution Atlas In many organizations, loyalty programs still live in a shadow. This shadow is called the “cost center,” and it can blind even the best of intentions. We know that loyalty programs can drive accretive value to a sponsoring organization, but winning agreement on how to measure that value is a […]