Arvind Fashions Ltd is a USD 500 m turnover fashion business, which has been in existence for over 30 years. Its loyalty base boasts over 10 million customers across its five different loyalty programmes. Tanya Alexander is AVP loyalty and Operations at Arvind Fashions Ltd and shares her challenges of operating five+ loyalty programmes, using customer-relevant channels […]
11th annual Ethics & Compliance Program Effectiveness Report highlights strategies to address resource gaps, leadership alignment, emerging risks, and generational challenges United Kingdom, London – Feb. 11, 2025 – LRN Corporation, a leader in ethics and compliance solutions, who has today released its highly anticipated 2025 Ethics and Compliance Program Effectiveness Report, ‘Caught in the Middle.’ The […]
Seven-time Champion, Tom Brady, Joins The Duracell Scientist to Prove that Power Boost™ Ingredients are the Difference Maker CHICAGO — Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. “This campaign with Duracell really resonated with me since it’s all about being built different – something […]
Editor’s Note: According to Adtaxi’s 2025 Super Bowl Survey, nearly 70% of the game’s total audience will use secondary media to engage with Super Bowl-related content. PRNEWS, a Chief Marketer Network publication, looks at six notable brand campaigns that tap into multiple screens (or in-person) to share marketing messages—from Twix’s Second Screen Staredown to Pepsi’s […]
Homes.com Network’s massive January audience of 114 million unique visitors is comparable to Super Bowl LVIII’s audience WASHINGTON — Homes.com – a CoStar Group leading online residential marketplace – returns to the big game with two 30-second spots: “Not Saying We’re the Best” during the first quarter and “Still Not Saying We’re the Best” during the […]
Available via the Triton Audio SSP, User Identity Integration Can Help Publishers Scale Their Audiences NEW YORK — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with identity management and data collaboration platform, Optable, to enable audio publishers to securely deploy user identity […]
Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. While headlines focus on the dollar amounts, the more compelling story lies in their simultaneous announcement of 19 million new subscribers in Q4 2024—their largest quarterly growth ever. This seemingly contradictory dynamic of rising prices and accelerating […]
The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from performance marketing agency Tinuiti. The report is based on anonymized data from ad programs under Tinuiti’s management. In both the third and fourth quarters […]
When brand experience and customer experience are improved together, firms can achieve up to 3.5x revenue growth and drive higher customer retention and loyalty CAMBRIDGE, Mass. — According to Forrester’s (Nasdaq: FORR) Brand And Customer Experience Together Power Growth research report, a strong brand experience (BX) and customer experience (CX) are crucial drivers to long-term revenue growth. Despite this, […]
Majority investment supercharges StructuredWeb’s global expansion and leadership in the $73 trillion channel sales market as AI transforms enterprise partnerships NEW YORK & SAN MATEO, Calif. — StructuredWeb, the market leader in AI-powered channel sales and marketing SaaS solutions, today announced a $30 million majority investment from Invictus Growth Partners (“Invictus”). This strategic growth capital will accelerate […]