#555: Marigold’s Top Ten Tips to Drive Lifelong Relationships and Greater Returns

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Most marketers today are facing a perfect storm and increasing pressures – whether it’s consumer’s concerns about the cost of living or fundamental lifestyle shifts post pandemic, or brands focused on achieving more but with fewer resources. Today’s episode […]

Read more
Tookeez growing as the first loyalty program aggregator in Africa

New concept tokenizes loyalty currency to benefit merchants and consumers. Tookeez is a new concept on the loyalty landscape. The program was launched in Morocco in early 2024 and is growing at a fast pace. Additional markets are planned for 2026 and beyond. Tookeez describes itself as a “loyalty program aggregator” and is on a […]

Read more
CGI and ExxonMobil strengthen partnership for advanced payment and loyalty services

CGI PayPartner 360 streamlines end-to-end payment processing for enhanced efficiency OSLO, NORWAY, – JUNE 26, 2024 – PR NEWSWIRE — CGI (TSX: GIB.A) (NYSE: GIB), one of the largest IT and business consulting services firms in the world, announces the renewal of its partnership with ExxonMobil for payment and loyalty services across Europe and the Asia Pacific region. CGI will […]

Read more
#553: Adventures in Loyalty Financials – Sharing some good, bad and ugly

Each month in the Wiser Loyalty series, Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee draw a theme based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, which is nearing 1,000 individuals across 53 countries worldwide. This month, they are talking about financial planning for loyalty programs and the material is based […]

Read more
Kitabisa achieves a 33% boost in Transactions per user and Increase in user stickiness with CleverTap

SAN FRANCISCO, CALIFORNIA & MUMBAI, INDIA – June 26, 2024 – ACN NEWSWIRE — Kitabisa, Indonesia’s leading donation platform, chooses CleverTap, the all-in-one engagement platform to boost app stickiness and click-through rates for push notifications. Kitabisa was able to deliver data-driven, personalized interactions on their platform, which led to notable improvements in donations per user. Set […]

Read more
Brands on Fire: United Soccer League CMO on Community-First Storytelling

Photo courtesy of USL The North America-based United Soccer League, which encompasses several men’s and women’s leagues, a player development academy and a national youth platform, recently experienced its busiest matchday in its 38-year history, amounting to 72 games across four of its leagues over the course of 12 hours. It’s a big win for […]

Read more
PostcardMania Boosts Printing Speed and Efficiency by Acquiring 4th Digital Press from Konica Minolta to Support Fast-Growing Direct Mail Automation Division

CLEARWATER, FLORIDA – June 24, 2024 – (PR Newswire) — PostcardMania, the $104.6 million marketing technology firm with 380 staff, is partnering with Konica Minolta, the industrial and commercial printing leader, to expand the printing capabilities of its fastest-growing direct mail automation division, PCM Integrations. PostcardMania’s multi-million dollar automation-led division currently spearheads growth at the firm with […]

Read more
Performance Marketing Agency, Beeby Clark+Meyler, pushes the boundaries of AI-led advertising with the release of “Ventas-AI”, an AI-stack delivering more measurable and rapid Creative Testing and Optimization.

STAMFORD, CONNECTICUT- June 24, 2024 – (PR Newswire) — Beeby Clark+Meyler (“BCM”), a leading digital performance marketing agency, has announced the release of “Ventas-AI”, an innovative AI-stack designed for creative pre-launch optimization, creative testing, and generative production of improved ad creative. Ventas-AI enables clients to accelerate learning at scale and provide media algorithms, such as Meta’s, […]

Read more
Disney to Expand Data-Driven Commerce Capabilities with Affinity Solutions 

NEW YORK, NEW YORK – June 18, 2024 – AFFINITY SOLUTIONS — In a collaboration with Affinity Solutions, Disney will add to its growing list of data-driven capabilities by launching a commerce media solution that delivers attribution measurement and consumer purchase insights across categories – including Retail and QSR – to brands and advertisers. Marking […]

Read more
Sprinklr Named a Leader in Digital Customer Interaction Solutions Report

According to the report, “Sprinklr boasts the most feature-complete solution, bar none.” NEW YORK, NEW YORK – June 21, 2024 – SPRINKLR — (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced its recognition as a Leader in The Forrester Wave™: Digital Customer Interaction Solutions, Q2 2024. The report evaluated 11 vendors based […]

Read more