Unwrapped: Snappy’s 2024 Customer Loyalty Study Finds 70% of Consumers Prioritize Brands with Loyalty Offerings; 76% of Americans Report They Will Spend More When Part of a Loyalty Program. NEW YORK, NEW YORK – June 20, 2024 – Snappy — the award-winning gifting company, releases findings from Unwrapped: Snappy’s 2024 Customer Loyalty Study, an in-depth survey […]
Here’s a Roundup of this week’s Loyalty and Digital Marketing News We’ve heard more Loyalty Marketers comment that “loyalty is an outcome,” not just a program. We agree with that statement and believe that the outcome you seek as a brand will be influenced by many factors. That’s why when you read the news we […]
Photo credit: Luke Hayes When Meta activated for marketers, brands and creatives during the Cannes Lions International Festival of Creativity last week, it once again tapped the creative vision of Es Devlin, a world-renowned stage designer behind Instagram’s critically-acclaimed Storyscape activation at the 2018 festival. Devlin’s “Reels Cinema,” a structure built from the ground up […]
In a way, automated marketing campaigns and healthcare-focused businesses ought to go hand-in-hand. Email reminders are a great way to motivate consumer behavior. Care providers are constantly reminding patients to take some sort of action—to book a check-up exam, to get the latest recommended vaccinations, or pay a bill, for example. Spurring another person to action is often the primary […]
Contextual targeting for digital ads is experiencing a resurgence as the deprecation of third-party cookies draws nearer and advertisers seek viable alternatives for reaching their ideal consumer. Google’s recent announcement that they would postpone the cookie wind-down has simply delayed the inevitable. This eventual shift marks a departure from the conventional audience-based targeting methods, prompting […]
When we started Fintech Nexus in 2013 (known as LendIt back then) we did not have grand plans. The idea was simply to gather the brain trust in the newly-emerging online lending industry so we could learn from each other, network, and do business. We figured we would work on a small event a few […]
What Shoppers Should Expect Between Memorial Day and Amazon Prime Day Memorial Day sales ended May 27, but some deals will likely continue into July to compete against Amazon Prime Day. Here’s what to expect this extended summer sales season. If Amazon Prime Day is the kickoff to the back-to-school shopping season, then Memorial Day is […]
Influencer marketing is an important element of the marketing mix. Spending in the U.S. is predicted to hit nearly $6 billion this year, and almost 83% of marketers will use influencer marketing. Other well-shared studies predict the creator economy will be valued at more than $70 billion in 2024. However, there is a missed opportunity […]
Efficient growth is now “in,” and not just with the CFO. Nearly every company, regardless of size or sector, is still navigating layoffs and budget cuts. No matter what part of the organization you are in, you are probably required to drive the same results with fewer resources. But how can you drive the same […]
“It is really important that you, as a leader, understand that your role is to inspire and motivate. It’s not about what it is you do, but how you do it. You have to get outside of yourself and recognize that the true measure of success is not about what you did, but how you […]