What Memorial Day Sales Could Reveal, Thanks To Amazon Prime Day

What Shoppers Should Expect Between Memorial Day and Amazon Prime Day Memorial Day sales ended May 27, but some deals will likely continue into July to compete against Amazon Prime Day. Here’s what to expect this extended summer sales season. If Amazon Prime Day is the kickoff to the back-to-school shopping season, then Memorial Day is […]

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The Marketing Value of Hiring Creators Full-Time: 3 Considerations

Influencer marketing is an important element of the marketing mix. Spending in the U.S. is predicted to hit nearly $6 billion this year, and almost 83% of marketers will use influencer marketing. Other well-shared studies predict the creator economy will be valued at more than $70 billion in 2024. However, there is a missed opportunity […]

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5 Principles Every Modern Marketer Should Prioritize Right Now

Efficient growth is now “in,” and not just with the CFO. Nearly every company, regardless of size or sector, is still navigating layoffs and budget cuts. No matter what part of the organization you are in, you are probably required to drive the same results with fewer resources. But how can you drive the same […]

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Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)

“It is really important that you, as a leader, understand that your role is to inspire and motivate. It’s not about what it is you do, but how you do it. You have to get outside of yourself and recognize that the true measure of success is not about what you did, but how you […]

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3 Ways to Create Personalized Customer Experiences on a Budget

Obsession can mean many different things. It can describe a Taylor Swift superfan’s dedication to decoding hidden messages in her album covers or laser-focused attention to detail. But when it comes to customer satisfaction, obsession is exactly what’s required—in every experience, at every touchpoint and on everyone’s mind. For marketers, success isn’t just a moving […]

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Assume EWA is a loan, even though everyone knows it isn’t

Looking back over my decade-plus covering fintech, I see parallels between earned wage access (EWA) today and the past paths of equity crowdfunding, peer-to-peer lending and BNPL. Others in the industry do, too. In broad strokes, entrepreneurs use new(ish) technology to create a novel solution to an existing problem or to refresh an old idea […]

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Fintech Nexus Newsletter (June 10, 2024): Jelena McWilliams finds $85 million missing in Synapse fiasco

The Synapse debacle continues.  Former FDIC Chair Jelena McWilliams is the court-appointed trustee managing the bankruptcy process. She was appointed on May 24. On Friday, the bankruptcy judge held a hearing during which the first report from McWilliams was discussed. She has been trying to reconcile the missing funds, and it appears that there is an […]

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How Fintech Lenders Can Help Capture Small Business Opportunity

Since 2021, U.S. entrepreneurs have submitted five million new business applications per year, according to the U.S. Census Bureau. And in 2023, the number of new small business formations increased by nearly 9% compared to the previous year, suggesting that the growth of the small business sector shows no signs of abating. This creates a […]

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Fintech Nexus Newsletter (June 11, 2024): Apple introduces Tap to Cash for iPhone to iPhone payments

Yesterday, Apple held its annual Worldwide Developers Conference (WWDC), during which it made several interesting announcements. The most relevant to fintech is the new “Tap to Cash” feature that will be built into iOS18. As it sounds, this will allow users to send and receive Apple Cash simply by holding two iPhones together. There were also […]

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Nico Simko,  Founder & CEO of Clair on a different approach to earned wage access

Enjoying our podcasts? Don’t miss out on future episodes! Please hit that subscribe button on Apple, Spotify, YouTube, or your favorite podcast platform to stay updated with our latest content. Thank you for your support! Nico Simko, Founder & CEO of Clair I have made no secret of my affection for earned wage access (EWA) as a product. It […]

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