Leading provider of B2B engagement and loyalty programs announces new platform
The world is in need of a lot of ‘good’ at the moment. And while many talk about cause related marketing and what “they want to do”, CarltonOne has created a company with operations across 185 countries that has purpose and principles at its core. Canadian-based CarltonOne offers a comprehensive engagement and ecommerce platform for creating B2B employee loyalty and recognition, customer loyalty, rewards, and sales/channel incentive programs.
Meaning motivates productivity + purpose drives performance
A central theme of the strategies CarltonOne creates for clients and implements across borders and cultures is that when emotionally engaged employees are more passionate about their mission, their productivity is higher, they demonstrate deeper creativity, and express a stronger sense of loyalty – both to their customers and to their employer. This is equally resonant across sales / channel incentive and customer loyalty programs, as it is for employee engagement.
The company has been recognized as one of the top 50 most inspiring workplaces in North America, while helping partners and clients operate programs to inspire 14 million customers globally over the past 15 years.
In June, CarltonOne announced a new external investment of capital by Goldman Sachs. The amount was undisclosed but is significant and will lead to accelerated growth as a cornerstone platform provider to the global engagement, loyalty, channel incentive and rewards marketplace.
At the time of the investment, Rob Purdy, CarltonOne Founder and CEO stated “This is the start of an exciting next chapter at CarltonOne” continuing “Goldman Sachs Asset Management sees the incredible potential of both our people and our platform. They will help us double down on growth with their significant global network and resources.”
“As a leading player in the global rewards and recognition industry with a global footprint and strong reputation built over the past fifteen years, CarltonOne is well-positioned to capture the secular growth in engagement and incentive,” says Harsh Nanda, Managing Director and Head of Technology Private Equity within Goldman Sachs Asset Management. “We are thrilled to be partnering with an incredible team and work together to help propel the industry forward”.
One month following the investment news, CarltonOne introduced its new platform from its headquarters in Toronto, Ontario. This unified Platform-as-Service is designed to address the urgent need for improved rewards strategy leading to streamlined and impactful engagement programs. The platform allows businesses to set up programs in days instead of months, significantly accelerating the time to market and enabling quicker adaptation to market demands.
Innovative Features Driving Transformation
CarltonOne’s new platform expansion is the culmination of years of expertise and evidences a deep understanding of the needs of businesses worldwide. By developing a solution that addresses the complexities of engagement and ecommerce, CarltonOne is setting new standards for the industry.
CarltonOne’s platform upgrade incorporated ten key innovations that collectively redefine how businesses can approach engagement and e-commerce programs:
- Program Builder: Simplifies creating new engagement programs and rewards strategy.
- Partner Portal: Provides 1-click access to all partner programs, ensuring efficient management.
- Pre-built Program Templates: Templates for customer loyalty are based on industry best practices, saving time and resources to gain speed to market.
- Member Dashboards and Reward Galleries: Enhanced user interaction and satisfaction.
- Communication Center: Facilitates member email communications, keeping audiences informed and engaged.
- Knowledge Center: Comprehensive product guides, sales resources, and release notes are available to support high performing programs.
- C1 University: In-depth onboarding training, step-by-step feature walkthroughs, industry training, and certification.
- C1iD: The secure CarltonOne Identity (C1iD) program streamlines access to all platform features, including program administration, rewards management, reporting, and more.
- Marketplace: Includes app integrations, program widgets, templates, and consultant services to allow businesses to expand programs with additional functionalities.
Looking ahead: a Commitment to Continuous Innovation
In an era where effective engagement programs are crucial for business success, CarltonOne is setting the standard for innovation and excellence. Its cause related and purpose-powered solutions inspire millions of people around the globe every day and they have framed their business model with Evergrow — a unique eco-action business model — to convert member actions on client platforms directly into climate change funding.
CarltonOne is committed to intentional, sustainable, and strategic actions that support its fundamental concern about climate change. CEO Purdy stated, “We see responsibility as an opportunity and our products can fund the planting of hundreds of millions of trees, sequestering billions of pounds of CO2 from the atmosphere, while bringing hope and livelihoods for families less fortunate than ours.”
Just this week, in support of the Australian Loyalty Association, CarltonOne funded the planting of 10,000 trees to offset the entire carbon footprint of the Asia Pacific Loyalty Conference being held on the Gold Coast in Queensland.
CarltonOne’s journey is a testament to the power of visionary leadership, innovative thinking, and a commitment to excellence. As businesses around the world seek to navigate the complexities of engagement in the digital age, CarltonOne stands out as a beacon of innovation, guiding the way with its groundbreaking platform.