This partnership strengthens advertising integrity across the ad ecosystem, fostering a more secure and trustworthy supply chain NEW YORK, NY – GeoEdge, a global leader in ad security and quality, has been selected by Yahoo DSP to enhance the security and integrity of its advertising ecosystem. This collaboration reinforces Yahoo’s commitment to providing a safer, […]
The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming and digital channels NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, announced its plans to deliver on advanced outcome measurement capabilities for advertisers and publishers across a […]
TrueLink’s strong deep linking technology directs users to designated in-app content from any platform or environment SAN FRANCISCO — Leading measurement and analytics company Adjust unveiled TrueLink, a solution for mobile app marketers to create branded and personalized linking experiences that promote in-app engagement across multiple platforms and environments, including social media, messenger, SMS and the web. With TrueLink, […]
In partnership with PurpleLab, new solution connects digital advertising to actual patient visits, addressing critical measurement challenges in the healthcare industry NEW YORK, NEW YORK – Global programmatic media partner MiQ today announced the launch of its Hospital & Doctor Influence (HDI) measurement solution. In partnership with PurpleLab, this first-to-market offering enables hospital marketers to […]
[1]37% of shoppers also say online advertisements during the holidays influence their purchase decisions, helping them find what they’re looking for and spark discovery. 1 in 4 will be spending less on Christmas this year, while 15% have already started shopping to spread the cost 17% of consumers who celebrate Christmas will be gifting pre-loved […]
Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision. Gravite, known for its innovative SDK technology and expansive […]
The new Zeta Media Engine, Powered by Snowflake, will enable seamless, data driven, programmatic activation natively on Snowflake NEW YORK — Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, announced the unveiling of a new solution, Zeta Media Engine, Powered by Snowflake. Zeta Media Engine is a privacy-first solution that uses Snowflake Data Clean Room […]
Industry powerhouses will debut enhanced experiences at BRANDWEEK 2025 and launch new ADWEEK experiential marketing vertical NEW YORK — ADWEEK, the leading source of news, insights and intelligence for the marketing and advertising industry, and forward-thinking experiential studio C2, announced the launch of a new partnership. The announcement was made by ADWEEK CEO Will Lee and […]
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising PALO ALTO, Calif. — AppLovin (NASDAQ: APP), a leading marketing platform, today released Consumer Mobile Trends 2024, a new report explaining how consumer mobile apps and direct-to-consumer (DTC) brands can leverage mobile in-app advertising to deliver new growth and […]
Evercopy Launches The First Collaborative Ad Network, Turning Anyone Into an Advertiser The AI-powered platform allows individuals, not just influencers, to create and share ads, enabling brands to go viral by authentically engaging niche communities with minimal effort. Evercopy, a leader in AI-driven advertising solutions, announces the launch of its Collaborative Ad Network, a pioneering […]