The solution includes a CTV first-to-market Shopify integration, allowing for self-service shoppable campaigns SAN JOSE, Calif. — Today, Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Roku Ads Manager, a direct self-service solution designed for CTV performance. With TV ad spending shifting further away from linear and digital-native marketers eager […]
Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads. From Q1 2023 through Q2 2024, Emplifi’s data shows TikTok […]
Simplifies Workflow Efficiencies & Optimizes QR Code Performance NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the launch of its in-platform QR code solution. Advertisers can now create, deliver, measure, and optimize QR codes across CTV, digital […]
New Structure Will Bring Sales, Client Success, Audiences and Insights Teams Closer Together to Help Clients Tackle Signal Loss and Deliver Targeted, ID-Free, Engaging Campaigns Nano, a leader in ID-free, intent-led planning and targeting, has announced key changes to its commercial team structure. This comes as the company focuses on its next stage of growth, helping […]
Collaboration optimizes the data collection process for small and mid-sized enterprise companies CARY, N.C. — Keen Decision Systems, a next-generation marketing mix SaaS company, today announced a partnership with TapClicks, a leading provider of Smart Marketing solutions, to simplify and streamline data collection in marketing mix models. “Marketers today are inundated with data, making it […]
Zilch turns profitable within just four years post-launch. CEO announces $130m (£100m) annual revenue run rate — 100% YoY growth. Mark Wilson, former CEO of Aviva and AIA and current BlackRock Board member, joins Zilch’s Board. Rapid revenue growth beats average UK and US tech industry growth by over 10 years. LONDON — Zilch, the […]
NOVA Selects Triton Digital’s Sounder To Offer End-to-End Solution for Audio Advertising SYDNEY — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with NOVA Entertainment, Australia’s leading independent audio entertainment business, to implement Triton’s Sounder solution across NOVA’s audio portfolio, marking a significant […]
NEW YORK – Local radio is poised for a resilient year in 2024, with ad revenue projected to reach $13.6 billion (Radio OTA + Radio Digital), marking an increase from 2023. RAB, in partnership with BIA Advisory Services, took a deep dive into radio’s evolving landscape to help broadcasters navigate Q4 2024 and plan for 2025. […]
More than half feel it important to recruit from outside the media industry to get fresh perspectives from other related industries 72% of global media industry respondents say they are having to significantly reshape their organisation in terms of skills and talent to adapt to the impact of AI and a changing media environment. The […]
Pioneering ad platform appoints digital media sales leader to head up operations in UK and Northern Europe London, UK: Equativ, the leading global independent ad platform, today announces the appointment of Jonathan Haines as the new Managing Director for the UK and Northern Europe. Previously the Head of Enterprise Sales for Curation at Equativ, Haines has been with […]