Data solutions expert Kochava highlights the significance of protecting against ad fraud for advertisers Ad fraudsters operate by deceiving digital advertising networks for financial gain. This usually involves manipulating performance metrics through deceptive tactics such as fake impressions, clicks and conversions. Not only does this hamper the effectiveness of campaigns, it also drains ad budgets […]
Introduction of new investor, Atinum Investment, coincides with opening of US office led by President Elad Stern with senior level hires from Spotify and Pandora Tel Aviv & New York – Odeeo, the leading global in-game audio advertising platform, today announces the close of a strategic funding round of over USD $5M from both existing […]
ID5 identifiers are now an integral part of Zeotap’s ID graph Berlin – Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry. With Safari, Mozilla and other browsers already operating without third party cookies, and Google’s recent decision to allow users to opt-out […]
London, UK – Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024. The company has doubled its SSP partnerships, introduced its CarbonSmart solution for advertisers, and reinforced its sustainability commitment by joining the Ad Net Zero initiative. The launch of Curation as a […]
A new Out of Home execution of the ‘Class of Covid’ campaign marks the 20th anniversary of Clear Channel’s and The Prince’s Trust’s partnership The media owner has donated an estimated £20 million worth of Out of Home media space to the charity over the past 20 years Clear Channel, one of the UK’s leading Out […]
London, UK: The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, today announced the addition of prominent industry advisors, and new partnerships with OpenX, a leading independent supply-side platform for audience, data, and identity targeting, and Google Ad Manager, Google’s supply-side platform for publishers and broadcasters across all formats and […]
Written by Sensori.Ai CEO Dr. A.K. Pradeep, “Neuro AI: How to Win the Minds of Consumers Using Neuroscience-Powered Gen AI” leverages his success working with the biggest global brands to capture the nonconscious mind of the consumer, where 95% of purchase decisions are made BERKELEY, Calif. – Sensori.Ai, the only company blending neuroscience with generative AI […]
As far as we can tell, we’ve narrowly avoided falling into another global recession. The world economic outlook indicates that the risks to global growth are ‘broadly balanced’ and global recovery is continuing at a steady pace. In other words, things look to be settling down on the international front and the world economy is growing. When you break […]
Hampshire, UK — A new study by Juniper Research, the foremost experts in fintech and payments markets, has found that by 2029, the value of global eCommerce transactions will reach $11.4 trillion; up from $7 trillion in 2024. This substantial 63% growth will be driven by the adoption of eCommerce across emerging markets. In these regions, […]
London, UK – Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns with new levels of precision, across a number of markets throughout EMEA, APAC and LATAM spanning its most engaged assets including CNN, Max, discovery+ and Eurosport. WBD AIM will broaden WBD’s audience targeting […]