Ocado Retail, the UK’s fastest growing grocer, is today marking a new chapter in its retail media journey with the launch of Ocado Ads, building on its long history in the space. Ocado’s online-first operating model will allow Ocado Ads to drive measurable growth for its brand partners, while delivering relevant advertising and a personalised […]
Digital Marketing leader, Incubeta, has announced its acquisition of Shout Bravo, a organic content marketing partner. This will enable Incubeta to offer a complete organic search experience that represents the future of search. This follows the acquisition of leading advanced data and analytics partner, Persuasion, and significantly enhances Incubeta’s ability to drive its total search offering. SEO […]
The partnership integrates Onetag’s Smart Curation platform with Audigent’s programmatic activation offering for higher media quality across the ad ecosystem London, UK: Leading data activation, curation and identity platform Audigent, today announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities. By integrating Onetag’s Smart […]
Nexxen will provide self-service TV data through The Trade Desk for the first time in the U.K. and Canada, enabling more efficient media investment across the premium internet New York – Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced a strategic data partnership with The Trade Desk. […]
New York, United States – Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4 million in a seed-extension round led by AperiamVentures. New investments from GOAL Ventures and Nishat Mehta, along with participation from previous investors BlueTree and Human Ventures, contributed to this round. The new capital will be utilized to enhance […]
New York, United States – Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed at enhancing its models with deterministic behavioral data, ad exposure data, and outcomes. Through this acquisition, John Arts, CEO of Rita, along with his core team of developers and data scientists, […]
Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the appointment of Michael Hanbury-Williams as UK Managing Director. Hanbury-Williams will lead Greenbids’ expansion into the UK, establishing the company as a leader in delivering better media quality by enhancing performance, efficiency, and sustainability. Hanbury-Williams joins Greenbids following eight years at Universal McCann London – […]
George Nazi, Current CEO of the Saudi Company for Artificial Intelligence (SCAI) and former Executive at Google and Accenture, will support MINT’s growth with his global technology and AI expertise London – MINT, the global leader in Advertising Resource Management (ARM) software, has announced the appointment of George Nazi as a member of its Board. George, a distinguished […]
The new solution enables product managers and marketers to collaborate seamlessly and experiment effortlessly Mountain View, Calif, & Mumbai, India – CleverTap, the all-in-one engagement platform, today announced the launch of Product Experiences – a one-stop solution to effortlessly experiment and elevate customer experiences across web and apps to help maximize lifetime value. With a no-code approach, […]
Data solutions expert Kochava highlights the significance of protecting against ad fraud for advertisers Ad fraudsters operate by deceiving digital advertising networks for financial gain. This usually involves manipulating performance metrics through deceptive tactics such as fake impressions, clicks and conversions. Not only does this hamper the effectiveness of campaigns, it also drains ad budgets […]