As far as we can tell, we’ve narrowly avoided falling into another global recession. The world economic outlook indicates that the risks to global growth are ‘broadly balanced’ and global recovery is continuing at a steady pace. In other words, things look to be settling down on the international front and the world economy is growing. When you break […]
Hampshire, UK — A new study by Juniper Research, the foremost experts in fintech and payments markets, has found that by 2029, the value of global eCommerce transactions will reach $11.4 trillion; up from $7 trillion in 2024. This substantial 63% growth will be driven by the adoption of eCommerce across emerging markets. In these regions, […]
London, UK – Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns with new levels of precision, across a number of markets throughout EMEA, APAC and LATAM spanning its most engaged assets including CNN, Max, discovery+ and Eurosport. WBD AIM will broaden WBD’s audience targeting […]
Adidas’ new creative, packed with Easter eggs, scores a maximum 5.9 Stars for The Gunners With the new Premier League season underway, Arsenal have jumped straight to the top of the advertising league: their new creative with Adidas has scored a maximum star score of 5.9 amongst their fans, according to Creative Effectiveness Platform System1. System1’s Test Your […]
HUMAN Security, Inc – the leader in protecting enterprises by disrupting bot attacks, client-side threats, and digital fraud and abuse – today announced that Opera Ads – will leverage HUMAN as a pre-bid detection and mitigation solution to ensure the security and integrity of its Connected TV (CTV) traffic. The integration helps Opera Ads enhance […]
Sam Kennedy promoted to Executive Vice President Client Leadership Jessica Vo promoted to Executive Vice President Global Marketing Orchestration London: Leading precision marketing agency RAPP UK is today announcing the promotions of Sam Kennedy to EVP, Client Leadership, and Jessica Vo to EVP, Global Marketing Orchestration. left to right: Jessica Vo, Gabby Ludzker, Sam Kennedy The […]
New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced its performance advertising-focused bidding technology, Maximize Conversions, is now available for all advertisers. Previously, thousands of advertisers have used Maximize Conversions, which is an AI-powered technology that enables Taboola advertisers to drive more conversions and lower cost for campaigns. […]
London, UK – Sky Media has announced the appointment of Matt Hill as the new Director of Insight & Measurement, following a comprehensive search process. Matt will be joining from Thinkbox where he established himself as an influential industry thought leader in the insight space. Matt will start the role in February replacing Lucy Bristowe, who […]
Motorsport Network joins a growing list of brands partnering with The Trade Desk to enhance relevant advertising LONDON – Global media company Motorsport Network today announced its adoption of the open-source identity solution European Unified ID (EUID) pioneered by The Trade Desk. It joins a growing network of advertisers, publishers and brands using the industry-wide identifier to […]
A seasoned reporter covering the media industry, Claire has held senior positions at The New York Post, NBC and Business Insider. As the only global creative prize judged by the press, The Epica Awards is proud to announce that highly respected journalist Claire Atkinson – who has spent her career covering the global media business […]