The newly formed team and launch of an ad monetization service strengthens Brightcove’s commitment to providing media customers with solutions to maximize their revenue BOSTON — Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announced the launch of Brightcove Ad Monetization, a new bespoke service designed for media companies to better monetize their content. […]
GUANGZHOU, China — Nativex has received certification as a Petal Ads partner, reaffirming its position as a leading digital marketing agency for global growth. This recognition builds on Nativex’s prior recognition as a Petal Ads Certified Partner and highlights its cross-border one-stop advertising solution, effectively aiding advertisers in achieving global growth. Nativex’s media buying teams have been awarded […]
CAMBRIDGE, Mass. — Forrester (Nasdaq: FORR) today introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The enhanced service is designed to help marketing leaders modernize their existing partner programs as partner ecosystems further evolve and expand. Forrester data shows that in 2022, nearly half of B2B channel […]
The acquisition expands the JW Player’s video platform capabilities to include subscription management and audience insights NEW YORK — JW Player, the leading SaaS video platform for broadcasters, publishers, and other video-driven companies, today announced it is acquiring InPlayer, a leading provider of subscription management and identity management technology. The acquisition broadens JW Player’s end-to-end […]
NEW YORK — Gamut, the award-winning leader in local CTV advertising, and AI video creation platform Waymark, announced a partnership to expand next-generation local advertising services on a national scale. “We’re excited about this partnership because it opens the door for more local buyers to access the benefits of CTV advertising” Gamut offers advertisers brand-safe, direct […]
Galileo Onboards Advertisers’ First-Party Data into the Industry’s Richest and Most Privacy-Conscious Environment LOS ANGELES — Global advertising technology leader The Trade Desk today announced Galileo — a new approach for advertiser first-party data activation. Advertisers are increasingly looking to activate their valuable customer data as safely as possible to optimize media buys across all […]
Partnership will dramatically expand Retail Media growth opportunities for grocers BLOOMFIELD HILLS, Mich. — eGrowcery, developer of the leading retail food industry white label eCommerce platform, and AdAdapted, an advertising technology solution that gets CPG brands onto shopping lists and into carts, announced that they are partnering to help retailers grow their digital footprint and related […]
With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, has announced its […]
Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK — Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns […]
AdsPostX, new Post Transaction Competitor to Rokt, Announces Strategic Partnership with Retail Media Powerhouse CitrusAd SEATTLE — CitrusAd and AdsPostX announced a global retail media partnership that empowers retailers to provide relevant ads through a customer’s complete shopping experience, to the confirmation page after they checkout. AdsPostX launched their post transaction ad platform to bring optionality, […]