The Travel Personas Report 2023 provides advertisers an understanding of U.S. travelers preferences to better target audiences New York and Paris – Dailymotion, the leading independent, worldwide video marketing platform, has today released its Travel Personas Report 2023 which identifies U.S. local travel trends that aid advertisers and marketers working with tourism boards and travel […]
LTK Boost™ enables brands to engage social media users through paid reach directly from lifestyle content creator accounts New media buy solution drives efficiency by reducing costs on content production while increasing engagement, click out rates and conversion through native creator content DALLAS — LTK, the global creator marketing platform, today launched social media advertising […]
SAN FRANCISCO & BERLIN — AppsFlyer today announced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is one of the most internationally renowned and knowledgeable experts in the field of mobile ad fraud and security, and brings over a decade of industry experience to AppsFlyer as it continues expanding its capabilities to prevent and […]
Advertisers gain visibility and efficiency with accurate, real-time attribution of in-club and online purchases driven by search and sponsored product campaigns BENTONVILLE, Ark. — Sam’s Club®, a division of Walmart Inc. and a leading membership warehouse club, is announcing that advertisers can now attribute in-club purchases to their search ads. This innovation means Sam’s Club […]
Adobe Sensei GenAI will leverage multiple large language models (LLMs) within Adobe Experience Platform, depending on unique business needs Adobe Firefly—Adobe’s new family of creative generative AI models first focused on image generation and text effects—will be integrated into Adobe Experience Cloud for businesses to generate content designed to be safe for commercial use Adobe […]
INITIAL ASSESSMENT BY SCOPE3 REVEALS KEY CARBON BENEFITS OF TEADS’ DIRECT INVENTORY Teads to leverage Scope3 data for internal analysis and to stand up solutions for media decisions around carbon emissions Singapore – Teads, the global media platform, today revealed key carbon benefits of its direct inventory in an initial assessment by Scope3 analyzing over […]
NEW YORK — ReBid, the leading unified Madtech Intelligence platform, announced today the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms. “As the advertising landscape continues to evolve, it’s crucial for businesses to stay on top […]
AUSTIN, Texas — In an effort to address bias, hate, and discrimination within the United States, KERV Interactive (KERV), the leading AI-powered digital advertising platform, and the Ad Council, a national nonprofit organization at the forefront of driving change through social impact marketing, partnered to extend the Ad Council’s iconic Love Has No Labels campaign. Utilizing interactive technology […]
Creatopy, a leading ad design automation platform, is set to release its latest report on the state of digital advertising for 2023. The report offers insights into advertiser sentiment, budgeting, and channel preferences based on a survey of 200 respondents working in advertising across different industries in the United States. The survey was commissioned by Creatopy and […]
FreeWheel to help Estrella Drive Value and Monetization for its Valuable connected TV Hispanic audience LOS ANGELES — Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Hispanic audience in the US, today announced that it has partnered with FreeWheel, a global technology platform for the TV advertising industry, to expand its connected TV […]