Study shows over half of U.S. and UK consumers trust a brand more when it organically ranks higher in their search results NEW YORK — More than half (51%) of people place more trust in a brand that ranks high in natural or organic search results than one that appears as a sponsored or paid […]
CLEARWATER, Fla. — Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals, today announced that it has entered into an agreement to acquire the HomeQuote.io home services marketplace from Customer Direct […]
The newly formed team and launch of an ad monetization service strengthens Brightcove’s commitment to providing media customers with solutions to maximize their revenue BOSTON — Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announced the launch of Brightcove Ad Monetization, a new bespoke service designed for media companies to better monetize their content. […]
GUANGZHOU, China — Nativex has received certification as a Petal Ads partner, reaffirming its position as a leading digital marketing agency for global growth. This recognition builds on Nativex’s prior recognition as a Petal Ads Certified Partner and highlights its cross-border one-stop advertising solution, effectively aiding advertisers in achieving global growth. Nativex’s media buying teams have been awarded […]
CAMBRIDGE, Mass. — Forrester (Nasdaq: FORR) today introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The enhanced service is designed to help marketing leaders modernize their existing partner programs as partner ecosystems further evolve and expand. Forrester data shows that in 2022, nearly half of B2B channel […]
The acquisition expands the JW Player’s video platform capabilities to include subscription management and audience insights NEW YORK — JW Player, the leading SaaS video platform for broadcasters, publishers, and other video-driven companies, today announced it is acquiring InPlayer, a leading provider of subscription management and identity management technology. The acquisition broadens JW Player’s end-to-end […]
NEW YORK — Gamut, the award-winning leader in local CTV advertising, and AI video creation platform Waymark, announced a partnership to expand next-generation local advertising services on a national scale. “We’re excited about this partnership because it opens the door for more local buyers to access the benefits of CTV advertising” Gamut offers advertisers brand-safe, direct […]
Galileo Onboards Advertisers’ First-Party Data into the Industry’s Richest and Most Privacy-Conscious Environment LOS ANGELES — Global advertising technology leader The Trade Desk today announced Galileo — a new approach for advertiser first-party data activation. Advertisers are increasingly looking to activate their valuable customer data as safely as possible to optimize media buys across all […]
Partnership will dramatically expand Retail Media growth opportunities for grocers BLOOMFIELD HILLS, Mich. — eGrowcery, developer of the leading retail food industry white label eCommerce platform, and AdAdapted, an advertising technology solution that gets CPG brands onto shopping lists and into carts, announced that they are partnering to help retailers grow their digital footprint and related […]
With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, has announced its […]