Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities BOSTON — Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced it has entered into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Magnite […]
Brands will be able to use Emplifi’s Social Marketing Cloud to measure and manage organic performance on Snapchat NEW YORK — Emplifi, the leading unified customer experience (CX) platform, today announced an integration with the visual messaging app, Snapchat. This initiative will allow customers using Emplifi’s Social Marketing Cloud the opportunity to measure and manage their organic Snapchat […]
Majority of respondents plan to increase advertising spend on YouTube (79%) and Instagram (75%) NEW YORK — Smartly.io, the leading digital advertising platform for creative and performance marketers, today announced new research outlining how companies are using automation and streamlined creative to reach customers on their preferred channels in 2023. Smartly.io’s fourth annual Digital Advertising […]
Open source tool provides privacy-forward approach to collaborating with partners REDMOND, Wash. — As part of its growing open source initiative to equip the development and data community with valuable data toolsets, Versium, a leading data technology company, today announced it has released File Hasher – a free tool that hashes and saves first-party data to ensure privacy […]
With Authentic Direct, publishers can automatically align with advertiser brand suitability settings on direct campaigns NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of Authentic Direct™, a solution allowing digital publishers to proactively and automatically align with advertiser brand suitability settings on […]
SAN FRANCISCO — LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced a new partnership with Adobe Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud, to natively offer the benefits of LiveRamp’s people-based identifier, RampID. Through a new LiveRamp app available in Adobe Exchange, marketers will be able to activate their customer data […]
LOS ANGELES — MGID, the global advertising platform, has today announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering. Currently undergoing beta testing by MGID’s creative team to produce client ads, this functionality — set to transform the way advertisers generate and optimize images and headlines — will […]
IRVINE, Calif. — Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it has been named to G2’s 2023 Best Software Awards, on the Marketing & Advertising list. This recognition is determined via actual customer feedback on software features and functionality. “We are honored to be recognized in G2’s 2023 […]
For the first time, marketers of all disciplines can ask deep questions about their performance data and instantly receive answers–including predictive and prescriptive analysis–without any technical expertise. PALO ALTO, Calif. — Dealtale, a Vianai Company,the leader in causal AI for marketers, today announced its development of Marketing Co-pilot, a ChatGPT-like feature which allows marketers to […]
Veritone Attribute enables Audacy to provide advertisers with additional analytics capabilities for campaign planning, performance monitoring and optimization DENVER — Veritone, Inc. (NASDAQ: VERI), creator of aiWARE™, and a leader in enterprise AI software and services, today announced that Audacy, a leading multi-platform audio content and entertainment company, is now leveraging Veritone Attribute. An existing user of […]