Leaders in digital advertising and measurement for app marketers and brands join forces SANDPOINT, Idaho & LONDON — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced that it and Machine Advertising have agreed to terms for the acquisition of Machine Advertising, a leader in app marketing technology. “Machine’s product focus […]
DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV New solution helps advertisers understand if ads play even after a TV is turned off NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today […]
The Ecommerce Site Search Trends 2023 report reveals retailer takeaways on search technologies, personalization, and hybrid retail strategy SAN FRANCISCO — Algolia, the only end-to-end AI-First Search and Discovery Platform, today released its Ecommerce Site Search Trends 2023 report, compiled in partnership with B2B research specialist, Coleman Parkes Research. This third annual report reveals insights from 900 technical […]
Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience BENTONVILLE, Ark. — Sam’s Club®, a division of Walmart Inc. and a leading membership warehouse club, is announcing that real-time, intelligently retargeted display advertising is now available across tens of thousands of sites on the open web through Sam’s Club Member Access […]
Company uses AI to unlock the full promise of personalization, enhance brands’ POVs NEW YORK — FindMine, the leader in AI-powered content creation for brands, announced the opening of a Paris office. The new office will better enable FindMine to address the untapped potential of the market in Europe, where a growing number of European […]
Company’s new purpose-built AI solution magnifies its Buyer Experience Platform’s capabilities by delivering content recommendations and first-party intent data to marketers in real time SAN MATEO, Calif. — Folloze, the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced the launch of Folloze AI, a content recommendation and buyer insight engine […]
Communications and HR professionals can now leverage video streaming technology to increase global engagement with key stakeholders BOSTON — Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced the launch of Brightcove Communications Studio, a new video-first solution designed to help HR and communications professionals build deeper relationships and better […]
Company enables marketers to restore vital business tools SAN FRANCISCO — Freshpaint, a Y Combinator and Intel Capital-backed company, announced a HIPAA-compliant platform that allows healthcare providers to continue using Google Analytics, Google Ads, and Facebook Ads in a way that meets the new HIPAA guidelines. The Office for Civil Rights (OCR) at the U.S. […]
Now, brands can leverage DV’s independent measurement to verify the quality of their media campaigns on Twitter’s Home Timeline NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced an expanded partnership with Twitter to offer in-feed brand safety and suitability measurement – enabling advertisers to objectively […]
Deployment of OpenAI’s ChatGPT Helps AiAdvertising Augment and Enhance its Campaign Performance Platform and Persona-Driven Campaigns SAN ANTONIO, Texas — AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today’s marketing leaders, announced today it will deploy the automated ChatGPT (Chat Generative Pre-Trained […]