Effectv’s analysis of viewership trends during March Madness 2022 shows a majority of households get into the sports spirit, with 65% tuning into the games for an average of 9.25 hours per household. Findings also reveal March Madness ads reach more than double the households per commercial compared to the average program. NEW YORK — Effectv […]
Retail Media Solution Will Begin Monetization Across Five Retail Partners, Covering 480 Grocery Stores Nationwide SAN FRANCISCO — InMobi Commerce, an innovative advertising technology platform for retailers and eCommerce companies, announced a retail media advertising partnership with Point Pickup, the leading enterprise-only, retail-branded provider of fulfillment and last-mile delivery services for the country’s top retailers. InMobi […]
Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities BOSTON — Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced it has entered into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Magnite […]
Brands will be able to use Emplifi’s Social Marketing Cloud to measure and manage organic performance on Snapchat NEW YORK — Emplifi, the leading unified customer experience (CX) platform, today announced an integration with the visual messaging app, Snapchat. This initiative will allow customers using Emplifi’s Social Marketing Cloud the opportunity to measure and manage their organic Snapchat […]
Majority of respondents plan to increase advertising spend on YouTube (79%) and Instagram (75%) NEW YORK — Smartly.io, the leading digital advertising platform for creative and performance marketers, today announced new research outlining how companies are using automation and streamlined creative to reach customers on their preferred channels in 2023. Smartly.io’s fourth annual Digital Advertising […]
Open source tool provides privacy-forward approach to collaborating with partners REDMOND, Wash. — As part of its growing open source initiative to equip the development and data community with valuable data toolsets, Versium, a leading data technology company, today announced it has released File Hasher – a free tool that hashes and saves first-party data to ensure privacy […]
With Authentic Direct, publishers can automatically align with advertiser brand suitability settings on direct campaigns NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of Authentic Direct™, a solution allowing digital publishers to proactively and automatically align with advertiser brand suitability settings on […]
SAN FRANCISCO — LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced a new partnership with Adobe Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud, to natively offer the benefits of LiveRamp’s people-based identifier, RampID. Through a new LiveRamp app available in Adobe Exchange, marketers will be able to activate their customer data […]
LOS ANGELES — MGID, the global advertising platform, has today announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering. Currently undergoing beta testing by MGID’s creative team to produce client ads, this functionality — set to transform the way advertisers generate and optimize images and headlines — will […]
IRVINE, Calif. — Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it has been named to G2’s 2023 Best Software Awards, on the Marketing & Advertising list. This recognition is determined via actual customer feedback on software features and functionality. “We are honored to be recognized in G2’s 2023 […]