NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads” audience announcement. “Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’ Importantly, this metric refers to subscribers, not viewers and Netflix ad-supported users […]
NEW YORK — Veritonic, the industry’s comprehensive audio research and analytics platform, announced today a groundbreaking audio study in partnership with Audacy, concluding that in audio ads, four key features maximize intent to purchase, recall, and brand favorability: sonic branding, music, voice, and message. “It shows the impact of creative element choices on how brands are […]
LoopMe Achieves 55% Growth Year-on-Year, Surpassing $150 Million in Revenue in the last 12 months, Hires Lisa Coffey as Chief Revenue Officer LONDON & NEW YORK — LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced new hires on the heels of significant revenue growth – Lisa Coffey as Chief […]
As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers. The arrangement will help optimize supply chain consistency and financial and operational transparency via direct connection to FreeWheel’s premium video supply clients. NEW YORK — Havas Media Group (HMG) North America today announced that it has […]
Leading Cross-Media Ad Rep Firm Expands Into Advertising Managed Services in Arkansas, Kentucky, Minnesota and Washington, D.C. NEW YORK — Viamedia, the leading fully-integrated independent cross-media local advertising company, announced it has experienced significant momentum with its managed services offering to clients — driven in part by Viamedia’s robust full stack advertising platform, which includes […]
The new role was created to build upon the company’s growth and bolster its marketing innovation strategy ANN ARBOR, Mich. — AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, today announced it has appointed Matthew Kates as the SVP of marketing. Kates will scale the marketing organization to ensure […]
NEW YORK & LONDON — WPP (NYSE: WPP) was named in the 2023 Bloomberg Gender-Equality Index (GEI) for the fifth consecutive year. The 2023 GEI represents companies from 45 countries and regions, measuring gender equality across five pillars: leadership and talent pipeline, equal pay and gender pay parity, inclusive culture, anti-sexual harassment policies, and external […]
The initiative is an international, industry-led consortium of web data collectors focused on strengthening public trust of the web scraping industry, and developing principles that will lead to greater accountability Web data aggregators (“web scraping”) gather available data from around the Internet; enabling consumer confidence, commercial innovation, and community safety. To drive further awareness of […]
DV Exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab […]
MonetizeMore’s ad optimization arsenal grows with Advanced Ads acquisition, headed for exponential growth and crossing the $100M ARR mark this year. Vancouver, BC. – MonetizeMore, a global ad monetization partner for web publishers and app developers, is proud to announce the acquisition of Advanced Ads, a leading ad tech platform specializing in advanced ad management […]