New enhancements feature AI-powered interactions and end-to-end encryption HOLMDEL, N.J. — Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has introduced new AI-powered enhancements to its award-winning Video API, providing customers with increased accessibility and automated, real-time media processing to optimise video engagement. “The desire to keep up with consumer expectations […]
New initiative to combat gender bias in marketing and advertising through education NEW YORK – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with the Association of National Advertisers’ (ANA) Educational Foundation (AEF) and SeeHer, the leading global movement to eliminate gender bias in media […]
Terminus’ leading ad solution expands reach, increases targeting and delivers higher return on ad spend during economic downturn ATLANTA & INDIANAPOLIS — Terminus, the leading account centric platform for revenue growth, announces industry-leading ad fraud rates of less than 3%, enabling marketers to achieve higher returns on one of their largest investments: ad spend. “Ad […]
Vendor Trace flags privacy risks and allows customers to understand how personal data flows through the chain of referral NEW YORK — Sourcepoint, the data privacy software company for the digital marketing ecosystem, today launches Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behavior on their websites. Vendor […]
Effectv’s analysis of viewership trends during March Madness 2022 shows a majority of households get into the sports spirit, with 65% tuning into the games for an average of 9.25 hours per household. Findings also reveal March Madness ads reach more than double the households per commercial compared to the average program. NEW YORK — Effectv […]
Retail Media Solution Will Begin Monetization Across Five Retail Partners, Covering 480 Grocery Stores Nationwide SAN FRANCISCO — InMobi Commerce, an innovative advertising technology platform for retailers and eCommerce companies, announced a retail media advertising partnership with Point Pickup, the leading enterprise-only, retail-branded provider of fulfillment and last-mile delivery services for the country’s top retailers. InMobi […]
Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities BOSTON — Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced it has entered into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Magnite […]
Brands will be able to use Emplifi’s Social Marketing Cloud to measure and manage organic performance on Snapchat NEW YORK — Emplifi, the leading unified customer experience (CX) platform, today announced an integration with the visual messaging app, Snapchat. This initiative will allow customers using Emplifi’s Social Marketing Cloud the opportunity to measure and manage their organic Snapchat […]
Majority of respondents plan to increase advertising spend on YouTube (79%) and Instagram (75%) NEW YORK — Smartly.io, the leading digital advertising platform for creative and performance marketers, today announced new research outlining how companies are using automation and streamlined creative to reach customers on their preferred channels in 2023. Smartly.io’s fourth annual Digital Advertising […]
Open source tool provides privacy-forward approach to collaborating with partners REDMOND, Wash. — As part of its growing open source initiative to equip the development and data community with valuable data toolsets, Versium, a leading data technology company, today announced it has released File Hasher – a free tool that hashes and saves first-party data to ensure privacy […]