Company uses AI to unlock the full promise of personalization, enhance brands’ POVs NEW YORK — FindMine, the leader in AI-powered content creation for brands, announced the opening of a Paris office. The new office will better enable FindMine to address the untapped potential of the market in Europe, where a growing number of European […]
Company’s new purpose-built AI solution magnifies its Buyer Experience Platform’s capabilities by delivering content recommendations and first-party intent data to marketers in real time SAN MATEO, Calif. — Folloze, the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced the launch of Folloze AI, a content recommendation and buyer insight engine […]
Communications and HR professionals can now leverage video streaming technology to increase global engagement with key stakeholders BOSTON — Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced the launch of Brightcove Communications Studio, a new video-first solution designed to help HR and communications professionals build deeper relationships and better […]
Company enables marketers to restore vital business tools SAN FRANCISCO — Freshpaint, a Y Combinator and Intel Capital-backed company, announced a HIPAA-compliant platform that allows healthcare providers to continue using Google Analytics, Google Ads, and Facebook Ads in a way that meets the new HIPAA guidelines. The Office for Civil Rights (OCR) at the U.S. […]
Now, brands can leverage DV’s independent measurement to verify the quality of their media campaigns on Twitter’s Home Timeline NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced an expanded partnership with Twitter to offer in-feed brand safety and suitability measurement – enabling advertisers to objectively […]
Deployment of OpenAI’s ChatGPT Helps AiAdvertising Augment and Enhance its Campaign Performance Platform and Persona-Driven Campaigns SAN ANTONIO, Texas — AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today’s marketing leaders, announced today it will deploy the automated ChatGPT (Chat Generative Pre-Trained […]
NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads” audience announcement. “Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’ Importantly, this metric refers to subscribers, not viewers and Netflix ad-supported users […]
NEW YORK — Veritonic, the industry’s comprehensive audio research and analytics platform, announced today a groundbreaking audio study in partnership with Audacy, concluding that in audio ads, four key features maximize intent to purchase, recall, and brand favorability: sonic branding, music, voice, and message. “It shows the impact of creative element choices on how brands are […]
LoopMe Achieves 55% Growth Year-on-Year, Surpassing $150 Million in Revenue in the last 12 months, Hires Lisa Coffey as Chief Revenue Officer LONDON & NEW YORK — LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced new hires on the heels of significant revenue growth – Lisa Coffey as Chief […]
As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers. The arrangement will help optimize supply chain consistency and financial and operational transparency via direct connection to FreeWheel’s premium video supply clients. NEW YORK — Havas Media Group (HMG) North America today announced that it has […]