Leading Cross-Media Ad Rep Firm Expands Into Advertising Managed Services in Arkansas, Kentucky, Minnesota and Washington, D.C. NEW YORK — Viamedia, the leading fully-integrated independent cross-media local advertising company, announced it has experienced significant momentum with its managed services offering to clients — driven in part by Viamedia’s robust full stack advertising platform, which includes […]
The new role was created to build upon the company’s growth and bolster its marketing innovation strategy ANN ARBOR, Mich. — AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, today announced it has appointed Matthew Kates as the SVP of marketing. Kates will scale the marketing organization to ensure […]
NEW YORK & LONDON — WPP (NYSE: WPP) was named in the 2023 Bloomberg Gender-Equality Index (GEI) for the fifth consecutive year. The 2023 GEI represents companies from 45 countries and regions, measuring gender equality across five pillars: leadership and talent pipeline, equal pay and gender pay parity, inclusive culture, anti-sexual harassment policies, and external […]
The initiative is an international, industry-led consortium of web data collectors focused on strengthening public trust of the web scraping industry, and developing principles that will lead to greater accountability Web data aggregators (“web scraping”) gather available data from around the Internet; enabling consumer confidence, commercial innovation, and community safety. To drive further awareness of […]
DV Exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab […]
MonetizeMore’s ad optimization arsenal grows with Advanced Ads acquisition, headed for exponential growth and crossing the $100M ARR mark this year. Vancouver, BC. – MonetizeMore, a global ad monetization partner for web publishers and app developers, is proud to announce the acquisition of Advanced Ads, a leading ad tech platform specializing in advanced ad management […]
SAN FRANCISCO — Marin Software announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands can now include Yahoo DSP campaigns within the MarinOne Platform, making the management, measurement and optimization of holistic, omnichannel campaigns easier than ever. “We are excited to renew our partnership with […]
SAN FRANCISCO — LiveRamp (NYSE: RAMP) announced the launch of a new partner solution for AWS Clean Rooms by Amazon Web Services (AWS). This solution allows customers to use LiveRamp’s transcoding and identity resolution capabilities within AWS Clean Rooms, reinforcing LiveRamp’s commitment to help businesses improve their customer intelligence through more accurate and secure data collaboration. “We’re delighted […]
GITEX Global 2022 will be held in Dubai from October 10 to 14. The event will feature all the major technological developments from the sector, such as smart cities, cybersecurity, data economy, mobility, healthcare and telecommunications. First Data will present its own AI, capable of processing large amounts of data and analyzing consumer behavior based […]
LightBox TV, the CTV intelligence platform for marketers running addressable TV advertising campaigns, announced the appointment of Sam Finegan as SVP Demand. In this role Finegan will be responsible for growing LightBox TVs commercial relationships with holding companies, independent agencies and direct clients. With TV audiences fragmenting over an expanding number of platforms, devices and […]