The integration offers advertisers the ability to target segments that align with the highest privacy standards NEW YORK & LONDON — Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, has integrated its privacy safety data with MediaMath, in order to provide MediaMath customers with pre-bid access to inventory segments that meet […]
Integrated omnichannel planning and activation meets real-time brand measurement and optimization SAN FRANCISCO — Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand […]
London, UK: ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a series of key appointments as it continues to expand its pioneering business globally and across the EMEA region. The company, which specializes in semantic technologies and developing original content for multi-screen video environments, has unveiled three new […]
World’s top-ranked translation management solution secures new funding, led by global investment firm Carlyle, recruits Edmund Ovington to lead US operations New York, New York — Memsource, the industry’s highest-ranked translation management solution, announced today it secured €15M in fundraising, led by global investment firm, Carlyle (NASDAQ: CG) and its existing investors. The funds will […]
BidMind’s omnichannel programmatic advertising platform offers brands and agencies a way to reach new audiences and help plan, run, and measure Mobile, Web, Audio, DOOH, and CTV ad campaigns, now in Latin America. Dover, DE – BidMind, an omnichannel programmatic advertising platform, announces the expansion of the company’s array of services to the LATAM region, […]
Debbie Conetta joins a growing team at Playrcart – the pioneer in transactional advertising LONDON, UK: British AdTech pioneer Playrcart is delighted to welcome Debbie Conetta to its management team in the role of Commercial Retail Director. The newly-created role will involve sourcing and managing new retailer relationships across beauty, consumer packaged goods (CPG), grocery […]
Peach, a market leader in video advertising workflow and delivery, has hired Emily Young as UKI Sales Director. Young joins Peach with 15 years’ experience in Digital Media Sales with opportunities spanning Press, Broadcast, Pureplay Digital, Influencer Marketing and most recently Shoppable Tech with a vast portfolio of experience that includes Channel 5, Yahoo, Takumi […]
A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, a ground-breaking new study has found. The research from ShowHeroes Group, a leading global provider of video solutions for advertisers and publishers, used state-of-the-art Tobii eye tracking glasses, along […]
The VlogBox Get-Together webinar will be held on 31 May, at 12 PM EDT and will focus on strategies designed to make targeting more effective, as well as a deep drive into geo-communities. Anna McMichael, VlogBox’s strategic partnerships director, together with experts from IRIS.TV, and Wantent, will discuss strategies that can be used for effective viewer […]
Firework Closes $150M SoftBank Vision Fund 2-Led Series B to Continue to Build the Future of Commerce Livestreaming commerce leader receives major leg-up in bid to redefine customer experience and engagement for Web 3.0 SAN MATEO, Calif. — Firework, the leading livestreaming commerce and digital transformation platform, has secured $150 million in Series B financing, […]