TEL AVIV, Israel — ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of their app marketing software, ironSource Luna, allowing app marketers to execute and control the app marketing cycle from one place for the first time. With two core products – Luna Control and Luna Create – […]
Move Empowers Advertisers to Harness Power of First-Party Data LOS ANGELES — The Trade Desk, the leading independent demand-side advertising platform (DSP), today announced a new integration with the Adobe Real-Time Customer Data Platform (CDP), enabling marketers to drive more precision and relevance in their advertising by easily activating first-party data at scale across the […]
Relo Baseline allows users to benchmark sponsorship performance for nearly every sponsorship asset in all major North American sports, providing unparalleled visibility into the digital value of every stadium or digital asset SANTA MONICA, Calif. — Relo Metrics, the leading AI-powered sponsorship intelligence platform, is announcing the launch of Relo Baseline, the sports industry’s most advanced sponsorship […]
Los Angeles, CA. – SoStereo, the company enabling brands leverage real music by real artists on ads and branded content, affordably and at scale, is expanding its team with key executive hires on the East and West Coast. Seasoned executives Joey Netter and Marcus Nelson have been named East Coast Executive Producer and West Coast […]
Berlin / London – ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, announces the introduction of its revamped suite of publisher tools. The brand’s global lineup of professional-grade, video-centric supply side solutions now rests on two major components: 1) ShowHeroes Monetize is a video licensing and advertising platform […]
Marketing Data Integration Solution from Adverity, Now an SAP Endorsed App Available on SAP® Store London, UK – Adverity, the leading data integration platform for marketing, sales, and e-commerce teams, announced today that its Marketing Data Integration solution is now an SAP-endorsed app, available for online purchase on SAP® Store. SAP Endorsed Apps are a […]
Cognitiv Curation auto-optimizes programmatic media buying with real-time Deal IDs to save time and lower customer acquisition costs at scale NEW YORK – Cognitiv, the leading provider of deep learning AI for marketers, today announced the launch of Cognitiv Curation, a new Dynamic Deals solution that automates campaign optimization in real-time using algorithms built specifically for […]
John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual-AI specialist Illuma Technology as a shareholder and active investor. Snyder built Grapeshot from a start-up in Cambridge, UK, in 2006, into a global adtech data provider, which he sold to the Oracle Corporation in 2018. “GDPR has had a profound impact on the […]
Beta Open for Testing, Gives Publishers and Developers Transparency, Full Ownership and Control of Data SAN FRANCISCO, CA – InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today launched Meson, a truly independent SaaS mediation platform designed to help publishers white label it as an in-house solution. Publishers will get […]
– With over 17 years of experience, industry veteran Liu joins from Kevel and previously worked at HackerOne and Amplitude Analytics Topsort, a next-gen adtech company democratizing sponsored listings, today announces that Bo Liu has joined as VP of Customer Success. Liu is an industry veteran boasting over 17 years of experience and joins from […]