NOBL Media AI Software Scans Web Page Language to Help Brands Target Trustworthy Outlets and Avoid Propaganda and Disinformation Chicago — Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced free access to the NOBL Media solution that helps prevent campaigns from serving programmatic ads […]
Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towards traditional advertising, resulting in more efficient partnerships and revenue London, UK — impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that the company has acquired Pressboard, the premier analytics and reporting platform for branded […]
Berlin – ShowHeroes Group has completed its post-merger integration with smartclip LATAM, an independent leader in digital video and CTV solutions. As a result, smartclip officially operates under the ShowHeroes premium brand, offering solutions in multi-screen video, as well as other formats in Connected TV. In addition, over the coming weeks, the company will launch […]
Picard’s Experienced Leaders Build Next Iteration of Programmatic NEW YORK — Yieldmo, a leading advertising technology company, rounded out a successful 2021 with five strategic product team hires that are driving innovation in 2022. Under the direction of industry veteran Chief Product Officer Eric Picard, Yieldmo’s Product Team focuses on the company’s strategic initiatives with […]
NEW YORK & LONDON — WPP (NYSE: WPP) was named in the 2022 Bloomberg Gender-Equality Index (GEI) for the fourth consecutive year. The Index tracks the performance of public companies committed to advancing gender equality in the workplace, and WPP’s inclusion in the 2022 GEI is recognition of its progress and achievements in policy development, […]
Advertisers only pay for CTV and cross-screen media when their performance goals are met MOUNTAIN VIEW, Calif. — LG Ads Solutions, the exclusive provider of LG smart TV native ads and audience targeting data, today introduced a first-of-its-kind suite of guaranteed outcome-based media offerings, through which advertisers only pay for connected TV (CTV) ads when […]
With improved transparency and authorization levels to allow for better data privacy and security, AniView now leverages Google’s MCM program to empower hundreds of smaller publishers to channel their brand-safe inventory through its marketplace NEW YORK — AniView (https://www.aniview.com/), a leading provider of holistic, end-to-end Video ad-serving solutions and marketplace for publishers, is now using Google’s […]
Emerges As Market Leader As Privacy Changes Further Accelerate Shift from Third Party Tracking BOSTON — Jebbit (“the company”), the world’s leading zero-party data platform, today announced a record-breaking year in performance, doubling revenue with sharp increases in new customer acquisitions, platform users, talent and strategic partnerships. The company has also attracted an array of new […]
HUNTSVILLE, Ala. — DeepTarget Inc., a solution provider that utilizes data mining and business intelligence in order to deliver targeted communications across digital channels for banks and credit unions, today announced the addition of Mark Schwartz as Director of Sales. “I am delighted to lead DeepTarget through its next phase of accelerated growth building on the […]
Stephen Cutbill joins the advertising technology company in a newly created UK General Manager position LONDON — Yieldmo, a leading advertising technology company that operates a smart exchange for buyers and sellers, has announced the appointment of Stephen Cutbill in the newly created role of UK General Manager. Stephen will spearhead developing and executing the […]