CONWAY, Ark. — Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced that Acxiom Real Identity™ is now integrated with Sitecore’s CDP (customer data platform). “This partnership with Sitecore will be crucial in helping our customers operate in this new environment, where leading brands will compete based […]
McKenna brings rich digital leadership experience from Razorfish, Huge, and Hero Digital to Postclick team and clients Founder Tyson Quick assumes role of chief growth officer Postclick technology combines machine learning with human insights, significantly improving advertising conversion rates SAN FRANCISCO — Postclick, the world’s first Advertising Conversion Cloud™, today announced the appointment of Mark […]
Stats Performs’ comprehensive sports data will power ads within Teads’ global platform NEW YORK — Teads, the global media platform, announces a new partnership with Stats Perform, the world’s leading sports data provider. Through this new integration, advertisers and their agencies will be able to harness live sports data and connect it to marketing campaigns in […]
Chief Financial Officer Brian Cohen and General Counsel John Milton Bring a Wealth of Experience Scaling Global Technology Companies DANVERS, Mass. — DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced it has named two new members to its senior executive team. Chief Financial Officer Brian Cohen […]
PALO ALTO, Calif. – Instreamatic, providing an end-to-end Voice Marketing Platform for managing, measuring and monetizing conversations between brand and consumer, today launched Speaky. The new many-to-one communication solution enables customers to instantly and easily speak their minds to brands or content producers by leaving brief audio messages at any physical or digital brand touchpoint. […]
TEL AVIV, Israel — ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of their app marketing software, ironSource Luna, allowing app marketers to execute and control the app marketing cycle from one place for the first time. With two core products – Luna Control and Luna Create – […]
Move Empowers Advertisers to Harness Power of First-Party Data LOS ANGELES — The Trade Desk, the leading independent demand-side advertising platform (DSP), today announced a new integration with the Adobe Real-Time Customer Data Platform (CDP), enabling marketers to drive more precision and relevance in their advertising by easily activating first-party data at scale across the […]
Relo Baseline allows users to benchmark sponsorship performance for nearly every sponsorship asset in all major North American sports, providing unparalleled visibility into the digital value of every stadium or digital asset SANTA MONICA, Calif. — Relo Metrics, the leading AI-powered sponsorship intelligence platform, is announcing the launch of Relo Baseline, the sports industry’s most advanced sponsorship […]
Los Angeles, CA. – SoStereo, the company enabling brands leverage real music by real artists on ads and branded content, affordably and at scale, is expanding its team with key executive hires on the East and West Coast. Seasoned executives Joey Netter and Marcus Nelson have been named East Coast Executive Producer and West Coast […]
Berlin / London – ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, announces the introduction of its revamped suite of publisher tools. The brand’s global lineup of professional-grade, video-centric supply side solutions now rests on two major components: 1) ShowHeroes Monetize is a video licensing and advertising platform […]