The collaboration allows AudienceRun to increase the value of its publishers’ inventory New York, Paris and London – AudienceRun, a technology and monetization solution for publishers that leverages AI to deliver intelligent ad formats, is partnering with ID5, the leading identity solution for digital advertising. ID5’s identity solution is pioneering the identification of authenticated and […]
Unruly VP Nigel Ashton and Accenture Interactive’s Rod da Rosa to head up new London hub as leader in measurement of online attention steps up global expansion plans LONDON, ADELAIDE — Global attention measurement platform Amplified Intelligence is expanding into the UK. The Adelaide-based company – a global leader in the research and measurement of […]
VlogBox, a CTV channel development, content distribution, and monetization platform that brings together leading content creators, has partnered with Publica, a leading connected TV (CTV) ad server. Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for VlogBox along with some of the biggest streaming publishers and smart TV manufacturers in the […]
Identity verification leader to make customizing and deploying its global identity API even easier by adding best-in-class, intuitive workflow builder VANCOUVER, British Columbia — Trulioo, the leader in global identity verification, announced today it has acquired HelloFlow, the innovative no-code, drag-and-drop builder of client onboarding, monitoring and digital workflow solutions. As consumers increasingly interact and transact […]
Partnership Gives Brand and Agency Customers Direct Access to First-Party TikTok Creator Marketplace Performance and Audience Metrics Through the CreatorIQ SaaS Platform LOS ANGELES — CreatorIQ announced that TikTok has named it an official TikTok Marketing Partner—becoming TikTok’s first SaaS-only influencer marketing platform partner. “TikTok has become a key platform for brands looking to tap into […]
LONDON & NEW YORK — LoopMe (‘the Company’), a leading brand-focused mobile advertising platform, announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly $100 million for full year 2021, having achieved revenue growth of c.50% p.a. over the past three years, with the […]
LightBox TV, the first independent full-service management solution for marketers running addressable TV advertising campaigns, announced the appointment of Simon Macson, who joins the company as VP Product. In this role Macson will be responsible for scaling the LightBox platform to meet market demand and managing LightBox TV’s expanding product suite. With TV audiences fragmenting […]
Following growing demand, Trestle will provide advertisers with an opportunity to connect with Acceptable Ads users across Europe eyeo, developer of the leading ad-filtering technology that powers Adblock Plus and pioneers in building a fair value exchange between advertisers, publishers and users, launches Trestle today in Europe. Trestle will help EU advertisers connect with over 65 million […]
PubMatic and MiQ are at the Leading Edge of Addressability Innovation New Cookieless Solutions Increase Reach 65% and Improve Buyer ROI REDWOODCITY, Calif. – PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced results from its partnership with MiQ, a global programmatic media partner for marketers and […]
Presented by Kia, the annual program gauges consumer sentiment about Super Bowl LVI commercials MCLEAN, Va. — USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), launched the 34th annual Ad Meter competition. Since its inception in 1989, Ad Meter has become the industry’s leading tool to measure public sentiment and opinion surrounding Super Bowl advertisements. This year’s program, […]