DV’s Fraud Lab detected amateur-level fraudster mistakes behind a $2.5M fraud operation targeting CTV and mobile inventory NEW YORK — DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices […]
LiveRamp enables cost savings and business benefits across media planning, campaign performance, and ROAS by collaborating responsibly with data SAN FRANCISCO — LiveRamp (NYSE: RAMP), the leading data collaboration partner, today announced the findings of a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting on behalf of LiveRamp. The study revealed that a composite organization representative […]
Appointment reflects focus on Prisma innovation and enhancing the value of Innovid and Protected integrations NEW YORK — Mediaocean, the foundational partner for omnichannel advertising, today announced the promotion of Ramsey McGrory to President of Prisma, the industry’s trusted platform for integrated media buying, optimization, and execution. In this role, McGrory will oversee the continued growth and […]
800.com Launches Integrations with Google, Meta, and Bing Ads to Power Smarter Marketing Attribution
NEW YORK — 800.com, a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world’s top digital ad platforms: Google Ads, Meta Ads (Facebook and Instagram), and Microsoft Bing Ads. With these new capabilities, businesses can track inbound calls from paid campaigns, gain full-funnel attribution, and optimize marketing spend based […]
Creative Data Feed API delivers full-funnel, real-time creative evaluation and optimisation for RMNs, measuring emotions, attention and purchase intent across every individual ad at scale LONDON, UK; SCOTTSDALE, AZ – Retail media networks (RMNs) and brands can now measure and optimise the creative effectiveness of their retail media ads in real time using an AI-powered […]
New API puts the human back in the Gen AI loop, predicting viewer responses in real-time to help brands and agencies optimise AI-generated creative across the entire marketing funnel LONDON – June 24, 2025 – Creative data provider DAIVID today unveiled a new tool that instantly measures the effectiveness of AI-powered creative, helping marketers maintain the […]
Vici, a MarTech leader in the digital advertising space, proudly announces the launch of Website Visitor ID, a groundbreaking tool that empowers partners to de-anonymize website traffic and transform it into real, actionable sales leads. “We launched Website Visitor ID to record-breaking attendance and hundreds of account executives, media groups, and agencies from across the […]
Kinetiq Partners with NLogic to Power Next-Generation TV Ad Intelligence in Canada Kinetiq’s Expanded Canadian Network Fuels NLogic’s Spots Offerings with Comprehensive, Real-Time Ad Intelligence Philadelphia, PA and Toronto, ON – Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, is proud to announce a new partnership with NLogic, Canada’s leading provider of […]
NEW YORK: eClerx Services Ltd (ECLERX.NS), a leading productized services provider, today announced the opening of its new delivery center in Lima, Peru. This strategic expansion bolsters the company’s ability to deliver cutting-edge digital care, technology, data, analytics, and process management services to global clients. The Lima center is strategically positioned to meet the growing […]
Kinetiq integrates DAIVID’s AI-powered creative performance metrics into its real-time TV intelligence platform to maximize impact for advertisers Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands’ creative, to redefine how advertisers evaluate and […]