Marketing Data Integration Solution from Adverity, Now an SAP Endorsed App Available on SAP® Store London, UK – Adverity, the leading data integration platform for marketing, sales, and e-commerce teams, announced today that its Marketing Data Integration solution is now an SAP-endorsed app, available for online purchase on SAP® Store. SAP Endorsed Apps are a […]
Cognitiv Curation auto-optimizes programmatic media buying with real-time Deal IDs to save time and lower customer acquisition costs at scale NEW YORK – Cognitiv, the leading provider of deep learning AI for marketers, today announced the launch of Cognitiv Curation, a new Dynamic Deals solution that automates campaign optimization in real-time using algorithms built specifically for […]
John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual-AI specialist Illuma Technology as a shareholder and active investor. Snyder built Grapeshot from a start-up in Cambridge, UK, in 2006, into a global adtech data provider, which he sold to the Oracle Corporation in 2018. “GDPR has had a profound impact on the […]
Beta Open for Testing, Gives Publishers and Developers Transparency, Full Ownership and Control of Data SAN FRANCISCO, CA – InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today launched Meson, a truly independent SaaS mediation platform designed to help publishers white label it as an in-house solution. Publishers will get […]
– With over 17 years of experience, industry veteran Liu joins from Kevel and previously worked at HackerOne and Amplitude Analytics Topsort, a next-gen adtech company democratizing sponsored listings, today announces that Bo Liu has joined as VP of Customer Success. Liu is an industry veteran boasting over 17 years of experience and joins from […]
NOBL Media AI Software Scans Web Page Language to Help Brands Target Trustworthy Outlets and Avoid Propaganda and Disinformation Chicago — Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced free access to the NOBL Media solution that helps prevent campaigns from serving programmatic ads […]
Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towards traditional advertising, resulting in more efficient partnerships and revenue London, UK — impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that the company has acquired Pressboard, the premier analytics and reporting platform for branded […]
Berlin – ShowHeroes Group has completed its post-merger integration with smartclip LATAM, an independent leader in digital video and CTV solutions. As a result, smartclip officially operates under the ShowHeroes premium brand, offering solutions in multi-screen video, as well as other formats in Connected TV. In addition, over the coming weeks, the company will launch […]
Picard’s Experienced Leaders Build Next Iteration of Programmatic NEW YORK — Yieldmo, a leading advertising technology company, rounded out a successful 2021 with five strategic product team hires that are driving innovation in 2022. Under the direction of industry veteran Chief Product Officer Eric Picard, Yieldmo’s Product Team focuses on the company’s strategic initiatives with […]
NEW YORK & LONDON — WPP (NYSE: WPP) was named in the 2022 Bloomberg Gender-Equality Index (GEI) for the fourth consecutive year. The Index tracks the performance of public companies committed to advancing gender equality in the workplace, and WPP’s inclusion in the 2022 GEI is recognition of its progress and achievements in policy development, […]