Presented by Kia, the annual program gauges consumer sentiment about Super Bowl LVI commercials MCLEAN, Va. — USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), launched the 34th annual Ad Meter competition. Since its inception in 1989, Ad Meter has become the industry’s leading tool to measure public sentiment and opinion surrounding Super Bowl advertisements. This year’s program, […]
The Digital 100 acknowledges brands across ten categories who demonstrated exceptional digital growth performance in 2021 NEW YORK — Similarweb (NYSE: SMWB), a leading digital intelligence company, announced the winners of its annual Digital 100 Fastest Growing Online Brands, underscoring those businesses who embraced digital strategies to outpace their competitors. Composed of the top ten fastest-growing […]
The report highlights key findings related to how convenience, reliability, and responsibility impact brand loyalty COLUMBIA, Md. — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released The Next Generation of Consumer Behaviors, a research report designed to help marketers learn more about customer perceptions and behaviors in three key areas: convenience, […]
Illuma Technology this week introduces a new cross-platform targeting tool, Illuma Compass™, which targets ads seamlessly across the open web and CTV, steered by cookieless signals from live audience behavior. Operated exclusively through Xandr Invest, Illuma Compass™ allows traders and marketers to programmatically target web and CTV inventory, using live cross-platform insights in real time, […]
Peach, a market leader in video advertising workflow and delivery, has today announced a platform integration with Innovid, a market leader and pioneer in digital TV ad technology. Innovid is one of the largest independent ad platforms globally, and now through a new API integration by Peach using Innovid Creative Bridge, customers will be enabled to seamlessly […]
London, United Kingdom – AI football application BALLN announce Manchester City and Belgian National Team Midfielder Kevin De Bruyne as an ambassador for the brand. Arguably the greatest midfielder of all time, De Bruyne’s partnership with BALLN heralds a new era in the accessibility of AI technology in helping young footballers achieve their dreams. A […]
Peach, a market leader in video advertising workflow and delivery, has today announced a platform integration with Frame.io, recently acquired by Adobe for $1.275bn, making it even faster to create and collaborate from post-production to ad distribution, all in the cloud. Peach manages the world’s advertising content and makes it easy for brands, agencies and […]
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity for more than 300 demand- and supply-side platforms through a single integration. BidSwitch, engineered by IPONWEB, helps ad tech platforms discover and connect quickly with trading partners by providing an efficient and transparent way to […]
Playable Factory, a leading global creator of playable ad tools for mobile games and brands, today announces a pioneering new suite of graphics editor features for its playable ads toolkit, Gearbox. The new features empower mobile game developers and publishers to create infinite variations of existing playable ad content. Playable Factory works with legendary mobile […]
STN Bets helps publishers leverage the growing trend of interest in, and legalization of, sports betting without having to dedicate time, resources and expenses to satisfy user demand! Benefits include: ● Turnkey hosted betting site skinned as the publisher pages that remove barriers to entry into the lucrative and engaging sports betting market● […]