Advertisers only pay for CTV and cross-screen media when their performance goals are met MOUNTAIN VIEW, Calif. — LG Ads Solutions, the exclusive provider of LG smart TV native ads and audience targeting data, today introduced a first-of-its-kind suite of guaranteed outcome-based media offerings, through which advertisers only pay for connected TV (CTV) ads when […]
With improved transparency and authorization levels to allow for better data privacy and security, AniView now leverages Google’s MCM program to empower hundreds of smaller publishers to channel their brand-safe inventory through its marketplace NEW YORK — AniView (https://www.aniview.com/), a leading provider of holistic, end-to-end Video ad-serving solutions and marketplace for publishers, is now using Google’s […]
Emerges As Market Leader As Privacy Changes Further Accelerate Shift from Third Party Tracking BOSTON — Jebbit (“the company”), the world’s leading zero-party data platform, today announced a record-breaking year in performance, doubling revenue with sharp increases in new customer acquisitions, platform users, talent and strategic partnerships. The company has also attracted an array of new […]
HUNTSVILLE, Ala. — DeepTarget Inc., a solution provider that utilizes data mining and business intelligence in order to deliver targeted communications across digital channels for banks and credit unions, today announced the addition of Mark Schwartz as Director of Sales. “I am delighted to lead DeepTarget through its next phase of accelerated growth building on the […]
Stephen Cutbill joins the advertising technology company in a newly created UK General Manager position LONDON — Yieldmo, a leading advertising technology company that operates a smart exchange for buyers and sellers, has announced the appointment of Stephen Cutbill in the newly created role of UK General Manager. Stephen will spearhead developing and executing the […]
The collaboration allows AudienceRun to increase the value of its publishers’ inventory New York, Paris and London – AudienceRun, a technology and monetization solution for publishers that leverages AI to deliver intelligent ad formats, is partnering with ID5, the leading identity solution for digital advertising. ID5’s identity solution is pioneering the identification of authenticated and […]
Unruly VP Nigel Ashton and Accenture Interactive’s Rod da Rosa to head up new London hub as leader in measurement of online attention steps up global expansion plans LONDON, ADELAIDE — Global attention measurement platform Amplified Intelligence is expanding into the UK. The Adelaide-based company – a global leader in the research and measurement of […]
VlogBox, a CTV channel development, content distribution, and monetization platform that brings together leading content creators, has partnered with Publica, a leading connected TV (CTV) ad server. Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for VlogBox along with some of the biggest streaming publishers and smart TV manufacturers in the […]
Identity verification leader to make customizing and deploying its global identity API even easier by adding best-in-class, intuitive workflow builder VANCOUVER, British Columbia — Trulioo, the leader in global identity verification, announced today it has acquired HelloFlow, the innovative no-code, drag-and-drop builder of client onboarding, monitoring and digital workflow solutions. As consumers increasingly interact and transact […]
Partnership Gives Brand and Agency Customers Direct Access to First-Party TikTok Creator Marketplace Performance and Audience Metrics Through the CreatorIQ SaaS Platform LOS ANGELES — CreatorIQ announced that TikTok has named it an official TikTok Marketing Partner—becoming TikTok’s first SaaS-only influencer marketing platform partner. “TikTok has become a key platform for brands looking to tap into […]