LONDON & NEW YORK — LoopMe (‘the Company’), a leading brand-focused mobile advertising platform, announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly $100 million for full year 2021, having achieved revenue growth of c.50% p.a. over the past three years, with the […]
LightBox TV, the first independent full-service management solution for marketers running addressable TV advertising campaigns, announced the appointment of Simon Macson, who joins the company as VP Product. In this role Macson will be responsible for scaling the LightBox platform to meet market demand and managing LightBox TV’s expanding product suite. With TV audiences fragmenting […]
Following growing demand, Trestle will provide advertisers with an opportunity to connect with Acceptable Ads users across Europe eyeo, developer of the leading ad-filtering technology that powers Adblock Plus and pioneers in building a fair value exchange between advertisers, publishers and users, launches Trestle today in Europe. Trestle will help EU advertisers connect with over 65 million […]
PubMatic and MiQ are at the Leading Edge of Addressability Innovation New Cookieless Solutions Increase Reach 65% and Improve Buyer ROI REDWOODCITY, Calif. – PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced results from its partnership with MiQ, a global programmatic media partner for marketers and […]
Presented by Kia, the annual program gauges consumer sentiment about Super Bowl LVI commercials MCLEAN, Va. — USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), launched the 34th annual Ad Meter competition. Since its inception in 1989, Ad Meter has become the industry’s leading tool to measure public sentiment and opinion surrounding Super Bowl advertisements. This year’s program, […]
The Digital 100 acknowledges brands across ten categories who demonstrated exceptional digital growth performance in 2021 NEW YORK — Similarweb (NYSE: SMWB), a leading digital intelligence company, announced the winners of its annual Digital 100 Fastest Growing Online Brands, underscoring those businesses who embraced digital strategies to outpace their competitors. Composed of the top ten fastest-growing […]
The report highlights key findings related to how convenience, reliability, and responsibility impact brand loyalty COLUMBIA, Md. — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released The Next Generation of Consumer Behaviors, a research report designed to help marketers learn more about customer perceptions and behaviors in three key areas: convenience, […]
Illuma Technology this week introduces a new cross-platform targeting tool, Illuma Compass™, which targets ads seamlessly across the open web and CTV, steered by cookieless signals from live audience behavior. Operated exclusively through Xandr Invest, Illuma Compass™ allows traders and marketers to programmatically target web and CTV inventory, using live cross-platform insights in real time, […]
Peach, a market leader in video advertising workflow and delivery, has today announced a platform integration with Innovid, a market leader and pioneer in digital TV ad technology. Innovid is one of the largest independent ad platforms globally, and now through a new API integration by Peach using Innovid Creative Bridge, customers will be enabled to seamlessly […]
London, United Kingdom – AI football application BALLN announce Manchester City and Belgian National Team Midfielder Kevin De Bruyne as an ambassador for the brand. Arguably the greatest midfielder of all time, De Bruyne’s partnership with BALLN heralds a new era in the accessibility of AI technology in helping young footballers achieve their dreams. A […]