VideoAmp Partners with HyphaMetrics, Integrates Panel Insights into Their Data Measurement Solutions
LOS ANGELES — Software and data platform, VideoAmp, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide cross-screen audience measurement solutions for VideoAmp clients. The partnership will integrate HyphaMetrics’ omni-channel cross-device panel measurement with VideoAmp’s commingled TV viewership data to facilitate cutting edge audience insights. “Panels play an integral role in providing […]
London, UK– Today, impact.com, the global leading partnership management platform, announced that HubSpot veteran Kim Walsh has joined the company as Chief Growth Officer. Kim’s role is to support long-term commercial success by maintaining alignment and customer centricity among all of impact.com’s go-to-market initiatives, working alongside the leaders of sales, marketing, channel partnerships, revenue operations […]
Ann Arbor, MI: Today, AdRelevantis LLC, an ad tech company specializing in Content-Driven Advertising, announced that they have released an environment for advertisers and publishers to learn Content-Driven Advertising by trying. With this environment, advertisers or ad agencies can create campaigns, load ads into campaigns and target ads to content based on IAB Categories. With […]
Report Looks at Converged TV Adoption & Trends Across Australia SYDNEY & EDINBURGH, Scotland – TVSquared, the global leader in converged TV ad measurement and attribution, today released “The State of Converged TV: A Look at Global Trends & Adoption,” in conjunction with third-party research firms, Dynata and Advertiser Perceptions. As the first global view […]
A strategic move to empower online publishers and media owners to streamline complex ad workflows Peach, a market leader in video advertising workflow and delivery, has today announced the acquisition of Advalidation, a SaaS product focused on improving ad experience and compliance. The official announcement was made today, with the move to acquire Advalidation starting […]
Komasinski succeeds Craig Dempster who has announced his retirement after 15 years with Merkle and four years with dentsu – Michael Komasinski’s appointment comes at a pivotal time for dentsu as the business moves closer to its ambition of becoming the most integrated agency network. – Komasinski will lead Merkle, one of dentsu’s six leadership […]
New York, US: Global technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – has announced a new hire in the US. Following a period of significant growth, Taylor Sturtevant has been appointed to head up the US Customer Success team. Previously Director, Customer Success at Marketing Evolution, […]
Integration provides direct visibility into partnerships value through the sales funnel London, UK – Today, impact.com, the leading global partnership management platform, announced an integration with HubSpot, a leading CRM platform for scaling companies, which is now listed in the HubSpot App Marketplace. This follows impact.com’s recent announcement highlighting the company’s significant growth in the […]
Adverty AB (publ) has been granted its third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a ground-breaking method for determining ad viewability and impressions within complex gaming environments. The multi-patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform and now covers […]
Latest analysis by Lumen Research highlights significantly more attention to ads on premium publisher websites The Ozone Project, the UK’s leading high attention digital advertising platform, has released the new findings of a study by attention technology company Lumen Research, that quantifies the impact of quality publisher content on display and video advertising running on […]