Azerion Set to Become European Digital Powerhouse Following Strategic Acquisition of InSkin Media

The integration of global digital advertising company Inskin Media will improve Azerion’s technology stack and boost its advertising capabilities London, UK – Azerion, the fast-growing digital entertainment and media platform, today announces the acquisition of leading multi-screen, high-impact digital advertising company, Inskin Media. This integration into the Azerion platform serves the company’s ambitions to become […]

Read more
Canela.TV Launches Canela Music

Canela.TV, one of the first AVOD streaming services for U.S. Hispanics, today announced the availability of Canela Music. Featuring a combination of linear and VOD, Canela Music will offer a unique blend of Latin music programming, featuring various genres from Latin Pop, Regional Mexican, Classics, Romantic, and more. Verizon, Nissan and Target are amongst some […]

Read more
Cooler Screens Revolutionizes Retail Media, Generating More than 77 Million Monthly Views of Its Digital Cooler Aisle Screens at 700 U.S Retail Stores

With the installation of more than 10,000 screens on cooler doors, Cooler Screens is driving a new category of retail media, offering brands and retailers a new channel to engage with consumers through in-store advertising at the ultimate moment of truth Cooler Screens, the leading digital in-store retail media company that transforms retail surfaces like […]

Read more
Nexstar Acquires The Hill, a Leading Independent Political Digital Media Platform, for $130 Million

The Hill’s Unbiased Political News Platform Complements Nexstar’s Leading Local News Operations and National Cable News Network, NewsNation The Hill Attracts More Unique Visitors Than Any Other Comparable Political News Website IRVING, Texas — Nexstar Media Inc., a wholly-owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), announced today that it acquired The Hill for $130 million […]

Read more
Tappx Acquires PlayOn Content to Boost Publisher Video Strategies

Barcelona, Spain – Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content, a fast-growth video generation and monetization platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetize video content.PlayOn Content supports media publishers to maintain […]

Read more
Over a Third of Consumers Ignore Ads Due to Irrelevant Content Yet One in Four Pay Attention When Brands Adopt Localised Approach

·        More than a quarter (26%) of consumers pay attention to ads if the information is relevant to them and their local area  ·        Over a third (36%) ignore most ads they see on social media due to content being irrelevant to them ·        ‘Localism’ trend set to continue in 2021 and beyond with 28% of consumers more […]

Read more
impact.com Fiscal Year H1 2021: $1.5B Valuation, $150M in Funding, BigCommerce Integration, 69% Customer Growth

The leading partnership management platform also closed H1 with two acquisitions, expanded client portfolio with brands like Puma, Swarovski and SkyScanner, and added two new international offices  London, UK — impact.com, the leading global partnership management platform supporting more than one million partnerships for more than 1,800 brands, announced the close of a successful H1 […]

Read more
Banyan Strengthens Its Fintech Leadership Appointing Wil Schobeiri as Chief Technology Officer

— Experienced tech executive joins fintech team to strengthen the startup’s technical leadership — NEW YORK — Banyan, the global interchange for SKU-level receipt data, announced Wilfried Schobeiri as its Chief Technology Officer and will be bringing top-notch technical and product development leadership to Banyan’s executive team. With a deep understanding of data products, technology […]

Read more
Don Moore, Former Google and Publicis Exec, Appointed Hybrid Theory President and CEO, North America

Global digital services partner to advertisers, Hybrid Theory, today announces the appointment of advertising industry veteran Don Moore as CEO and President of its U.S. operation. Don will drive the company’s vision and culture, oversee Hybrid Theory’s service offerings, manage the operations of the agency’s multiple U.S. offices while continuing to cultivate key client relationships, […]

Read more
Industry Veteran Wade Ware Joins Index Exchange as VP of Technical Solutions

New hire bolsters Index’s expanding Services team and emphasizes company’s commitment to a customer-first approach NEW YORK, NY – Index Exchange, one of the world’s largest independent ad exchanges, today announced the hiring of Wade Ware as Vice President of Technical Solutions. The global role, the first of its kind for the company, emphasizes Index’s […]

Read more