Former Publicis Media Agency Leader Will Lead Rapid Scaling of Holding Group Partnerships LONDON — InMobi, a leading provider of marketing and monetisation technologies that fuel industries around the world, today announced that Philip Gale has joined its team as Head of Agency Development, Europe. Most recently at Publicis Media, Gale was the Director of […]
Social Media Advertising Platform advances its creative optimization capabilities for a privacy-first landscape NEW YORK — Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced Ad Ranking, a new capability within its insights offering. Already unifying creative, media, and data to break down silos across creative and performance teams, Ad […]
Consumer Intelligence Start-up Partners with Leading Innovation Platform to Address Today’s Largest F&B Industry Challenges NEW YORK — Native.AI – a real-time market and consumer intelligence provider for CPG companies – announced today its membership with MISTA, a global innovation community for the Food & Beverage (F&B) industry. Native is partnering with MISTA to accelerate product innovation, […]
Combined reach and capabilities create one of the world’s most comprehensive brand experience solutions CHICAGO — NielsenIQ, the industry leader in global measurement and data analytics, and Qualtrics (NASDAQ: XM), the leader and creator of the Experience Management (XM) category, today announced a new partnership that will empower brand leaders to make smarter and faster […]
Elena Podshuveit, Chief Products Officer at Admixer Adtech is a term that has crept into our day to day conversation as a general term for what we do, but it has gradually come to represent such a wide spectrum of businesses that it is almost meaningless. It can refer to everything from advertising methods to […]
Omnicom Media Group UK (OMG UK) has partnered with specialist MarTech, GOA Marketing on The OMG Search Toolkit – which combines GOA’s technology, with OMG UK’s decades of performance expertise, and developed a bespoke paid search auditing check, unique to OMG UK clients. All OMG UK clients have access to the technology in order to […]
Tel Aviv and New York — Anzu, the world’s most advanced in-game advertising platform, and HUMAN Security, Inc. (formerly White Ops), the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership that will safeguard the in-game advertising space by detecting invalid traffic (IVT), general invalid traffic (GIVT), and sophisticated […]
Quantcast, a global advertising technology company, today announced key innovations to the Quantcast Platform, which allows publishers, advertisers, and brands to know and grow their audiences. Quantcast revealed new cookieless solutions, available to users within the Quantcast Platform today, at its Fall Virtual NOVA Event. These new innovations help advertisers reach audiences without a dependency […]
The online conference for marketing and media buying specialists will tackle the key issues facing the industry today, including how to combat ad fraud London, UK: On Thursday September 16th, Admixer will be participating in an expert panel which forms a key part of online conference, Adsider LIVE/Programmatic Spend. The event sees 15 experts from […]
Trustworthy Accountability Group Awards RTB House with TAG Certified Against Fraud Seal for Setting High Standards to Combat Fraud in Digital Advertising RTB House, a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide, today announced that it has achieved the TAG Certified Against Fraud seal from the Trustworthy Accountability Group […]