New role strengthens Yieldmo’s ability to scale it’s operations NEW YORK — Yieldmo is proud to announce the addition of Melissa Gallo to its leadership team as SVP, Global Exchange Operations. Gallo will be responsible for leading the business execution of the Yieldmo Smart Exchange, running both buy-side and seller-side support operations teams and overseeing […]
The first-of-its-kind product will allow RoundlyX users to round up their everyday purchases into digital gift cards with bonus value NEW YORK — Prizeout Corp. (Prizeout), first-in-class ad-tech company that works with businesses across the e-commerce, retail, gaming, service, and payroll industries to turn withdrawals into a growth engine, today announced a partnership with RoundlyX, a digital […]
BuzzFeed Reports Q1’21 YoY Revenue Growth of 14% and a 54% Improvement in Adjusted EBITDA Merger Anticipated to Close in Q4’21 NEW YORK — BuzzFeed, the leading tech-powered media company for digital content and commerce for millennial and Gen Z audiences, announced today the filing of a registration statement on Form S-4 with the Securities and […]
AdPlayer.Pro commemorates the company’s 5-year anniversary with a special look-back at its business highlights from 2016 – 2021. AdPlayer.Pro, an international provider of advanced outstream video advertising solutions, is celebrating the company’s 5th anniversary in 2021 and commemorating it with the exclusive look-back at the key business benchmarks achieved since 2016. According to Anton Liaskovskyi, […]
The extended partnership sees AdsWizz and Altice Media Ads & Connect achieve ACPM certification for live streams and thus enter the official audience ranking PARIS — AdsWizz, the global leader in digital audio and podcast technology solutions, and Altice Media Ads & Connect [previously Next Media Solutions], a division of Altice Media Group, with streaming news, sports, […]
CHICAGO — Monroe Capital LLC (“Monroe Capital” or “Sponsor”) today announced AdTheorent, Inc. (“AdTheorent”) and MCAP Acquisition Corporation (NASDAQ: MACQ) (“MCAP”), a publicly-traded special purpose acquisition company, have entered into a definitive business combination agreement in which AdTheorent will be merged with MCAP. MCAP is sponsored by an affiliate of Monroe Capital LLC.Upon closing of […]
Broadband provider tests effectiveness of in-game advertising environments across attention, recall and brand perception London – Broadband provider TalkTalk, commissioned research to find in-game advertising delivered an uplift in purchase intent of up to 12 percentage points – demonstrating that exposure to in-game advertising correlated with a positive influence on future purchase considerations. TalkTalk supported by […]
Samba Natarajan to Focus on Singtel as CEO, Strategic Portfolio and Amobee Board Member REDWOOD CITY, Calif. — Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth and wholly owned subsidiary of Singtel, today announced that Nick Brien has been appointed as Chief Executive Officer. “Nick […]
New and continued accreditations spotlight DV’s commitment to innovation and delivering against the highest possible industry standards in the booming video sector NEW YORK — DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, […]
Identifying a user’s position in the funnel resulted in 3x higher user engagement than previous retargeting efforts NEW YORK — RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced an update to its Deep Learning AI Engine, enabling brands to have a full-funnel, actionable view of consumers throughout […]