Amazon, Facebook, and Google are Among Recognizable Brands Funding Piracy Websites and Apps WASHINGTON, DC – Online criminals who offer stolen movies, TV shows, games, and live events through websites and apps are reaping $1.34 billion in annual advertising revenues – including from some of the most iconic global companies, according to new research from […]
Campaign aims to raise awareness of the dangers of online piracy after research shows a majority of the pirate websites pose considerable risks The Premier League today launches the second season of its ‘Boot Out Piracy’ campaign in Hong Kong to raise awareness of the dangers of viewing pirate content, as well as the compromised […]
As video investment soars in APAC, industry veteran Trent Silins launches Kopa, a full-service firm to help brands and agencies with contextual targeting activation, performance optimisations, and deep reporting and insights while managing each brand’s suitability standards in video. MELBOURNE, Australia — Kopa, a full-service contextual data and technology firm, announced its official launch today, […]
Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection and measurement mechanisms. This is an extension of a long-standing business relationship between the two companies, with Verve Group having previously implemented Pixalate’s MRC-accredited invalid traffic (IVT) detection solutions across its platform. Today’s announcement cements […]
A quarter (25%) of Brits that celebrate Christmas say they will have started thinking about Christmas shopping before the end of August. That’s according to a new report from eBay Ads UK which suggests that greater consumer confidence in the return of the traditional Christmas could prompt people to start shopping sooner and spend more […]
The publication is now available to view on the European Commission’s website London, UK: A large-scale study of the impact of a Memorandum of Understanding (MoU) on online advertising and intellectual property rights on the online advertising market has now been published by the European Commission. The European Commission facilitated a MoU on online advertising […]
Taboola Partners With Awin to Assist Publishers in Diversifying Their Traffic Acquisition Strategies
Awin’s publishers will be offered a simple, no obligation and cost effective way to explore acquiring traffic London – Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new partnership with global affiliate marketing network, Awin, to assist publishers in diversifying their traffic […]
RTB House releases report on American online marketplaces, packed with information to help online sellers and marketplace owners drive more value New York, NY — RTB House, a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide, today announced the release of their U.S. Marketplaces Advertising and Impact Guide. Packed with […]
Adjust customers can now benefit from integrations with Salesforce Marketing Cloud, enabling mutual customers to streamline marketing decisions SAN FRANCISCO — Adjust, a mobile marketing analytics platform, today announced it has launched an app marketing collaboration on Salesforce AppExchange, empowering mutual customers to gain a more complete view of the user journey and to make […]
With the release of Compulse 360 software for digital media, Compulse offers purpose-built tech, expert managed services, and transparent pricing that will enable clients to run local campaigns at scale HUNT VALLEY, Md. — Driven by the need for better technology to power omnichannel digital campaigns, Compulse is excited to announce its evolution into a marketing technology […]