SAN FRANCISCO — MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF). As a TCF vendor, MediaGo will offer its advertisers access to premium native and display traffic in the European Union, beginning in July 2021. “As a TCF […]
DV continues to lead on privacy compliance and data governance with TRUSTe IPV, APEC CBPR and PRP certifications NEW YORK — DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it has achieved certifications for the EU-U.S. focused International Privacy Verification (IPV), Asia-Pacific Economic Cooperation (APEC) Cross Border […]
Włodarczyk’s to lead all initiatives and activities related to RTB House’s cookieless vision for the future of advertising NEW YORK — TBD — RTB House, a global company that provides state-of-the-art marketing technologies, today announced that Łukasz Włodarczyk has been appointed to the newly created position of VP of Programmatic Ecosystem Growth & Innovation. In […]
BOSTON — Cohere Capital, a Boston-based private equity firm focused on investing in leading tech-enabled middle market companies, announced that it has made a strategic growth investment in San Luis Obispo, California-based iPromote. iPromote is a leading omni-channel digital advertising platform purpose built for small and medium-sized businesses (“SMBs”). “The iPromote team has built an […]
Industry-wide header bidding integration enables advertisers and DSPs to have visibility to available ad impressions and place competitive bids for that inventory SAN FRANCISCO, CA – InMobi, a global technology, media and marketing solutions provider reaching billions of people around the world, today announced that InMobi Exchange is now offering in-app header bidding across substantially all major […]
Olly Walker elevated to expanded commercial and global partnerships role LONDON: Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Dan Wigley to lead its combined UK analytics practice. In his new role, Wigley is responsible for leading and driving growth strategies within Merkle’s analytics practice, which in […]
PALO ALTO, Calif. — LG Ads, a leader in cross-screen media and measurement solutions for convergent TV, today announced the appointment of Raghu Kodige as chief executive officer. Kodige is a co-founder of LG Ads (formerly Alphonso) and has served as its chief product officer since 2013. Ashish Chordia, a co-founder who has served as […]
Record Growth Over the Past 18 Months Catapults the Company’s Expansion SANDPOINT, Idaho — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced two new executive appointments to enable continued seismic growth. Nicolas Beraudo will serve as the new Chief Revenue Officer and Bryce Kliewer as the new Chief Operating […]
Quotient’s advanced media measurement now allows advertisers, retailers and agencies to holistically evaluate campaign performance across channels to impact on sales in near real-time MOUNTAIN VIEW, Calif. — Quotient (NYSE: QUOT), the leading digital media and promotions technology company, today announced the launch of its new, sophisticated multi-touch media measurement and self-serve capabilities within the Quotient […]
The news follows hot on the heels of Covatic’s launch of A-Type, a sustainable solution to the digital advertising industry’s ID and privacy challenge London, UK: Covatic, the fast-growing Techstars-backed technology company has announced a partnership with CACI, via its new A-Type solution, which will enable advertisers to benefit from detailed Acorn segmentations and on-device […]