Impact’s ongoing European growth is serving an expanding roster of clients in the DACH region London, UK: The world’s largest partnership automation company, Impact, which was founded in the US in 2008, is celebrating one year since the opening of its German office, amid the continued expansion of its EMEA team and its strategic market […]
yellowHEAD was honored for its innovative technology platform, Alison, which delivers AI-driven insights to maximize ad creative performance NEW YORK and TEL AVIV, ISRAEL — Today, the Business Intelligence Group recognized yellowHEAD, the AI-powered performance marketing company, in the 2021 Sales and Marketing Technology Awards program known as The Sammys, naming its creative insights platform […]
Palo Alto based CTV Ad Server Publica today released a new solution that lets streaming publishers harness the power of Artificial Intelligence (AI) to deliver seamless ad experiences on Connected Televisions. This new solution is called Elea AI and it enables publishers to detect which advertiser is about to run programmatically, even when advertiser information […]
Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines NEW YORK — Vistar Media, the leading global provider of programmatic technology for digital out-of-home, today announced a Series B funding round of $30M from Lamar Advertising Company (Nasdaq: LAMR). “We are thrilled to have this vote of confidence from […]
A focus on premium video and omnichannel monetization drives long-term relationship into the future NEW YORK — Xandr today announced the renewal of a global contract with Microsoft which sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership. Microsoft is extending its use of Xandr’s […]
AdPlayer.Pro, an international provider of outstream video advertising solutions has introduced a series of significant upgrades to the company’s ad-enabled video player tech. According to the official company’s announcement, the major enhancements include the following: improved capabilities, regarding video playlists integration; video ad player API upgrades. As Anton Liaskovskyi, the AdPlayer.Pro CEO claimed, the latest […]
Connexity is one of the largest e-Commerce media platforms on the open web, with over a million monthly transaction events. The acquisition will enable merchants to reach new clients through Taboola on the open web. Taboola and Connexity will be well positioned to drive growth to digital properties and help diversify their revenue mix, while […]
The resource is designed to showcase companies which provide products and services to support safer online experiences London, UK: IP protection company, White Bullet, has been included in the latest Safety Tech Innovation Network’s Online Providers List, produced by The Department for Digital, Culture, Media & Sport (DCMS) and the Department for International Trade (DIT). […]
MiQ and Ibotta Announce Partnership to Advance Programmatic Advertising for CPG Industry NEW YORK & DENVER – Amidst shifting online and in-store shopping behaviors plus evolving media consumption patterns, CPG advertisers today are emerging from the pandemic with more challenges than ever before when it comes to effectively targeting, engaging, and converting key audiences. To […]
Social media advertising spending has increased dramatically worldwide but most especially in the US. According to data presented by TradingPlatforms.com, social media ad spend in the US is projected to pass the $50B mark for the first time in 2021. Social Media Ad Revenue To Cross $50B Mark; Revenue From Mobile Ads To Account for 85% […]