Digital Video spend doubled year-over-year, CTV growth exceeds 200%, in H1 New York – Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, today shared results of premium video, Connected TV (CTV) and curated media spend on its platform for Q2 2021, which saw significant increases. In the busy quarter, Xandr debuted […]
–Technology integration gives way to new international fleet of electric bike, moped and scooter docking/charging stations offering programmatic ad display inventory– San Carlos, CA and MONTREAL — Swiftmile, the pioneer in micromobility charging infrastructure and technology, announced today that it has enlisted Broadsign, developer of the leading out-of-home (OOH) marketing platform, as the technology partner […]
London – Total Media Solutions, an advertising technology solutions provider that helps publishers globally manage their revenue and create value-added experiences for users, announced today the launch of sTag, which allows publishers to implement their revenue management strategy from a single tag. Traditionally any given web page is made up of anywhere from five to […]
Expanded partnership also includes integration with TripleLift’s In-Stream and Display inventory TripleLift, one of the fastest growing ad tech companies in the world, and TuneIn, the leading live streaming and on-demand audio service, today announced a partnership to expand TuneIn’s Native and Branded Video ad offering across its desktop and mobile portfolio globally. In addition […]
London, UK: Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made another key promotion as it continues its global expansion, with Svenja Damzog promoted to Director, Publisher Services, EMEA and NA. Svenja joined Inskin Media back in 2015 as Publisher Services Executive, quickly rising through the ranks to Head of International […]
As the largest US independent performance marketing company, Tinuiti would manage nearly $3 billion in media spend for clients NEW YORK, NY – Tinuiti, the largest independent performance marketing agency in the US, announced the execution of a definitive agreement to acquire a leading purchaser of digital streaming media, Bliss Point Media, and its subsidiary, […]
Truvid, a boutique video technology, adopted this popular media streaming protocol, developed by Apple, in a bid to pull ahead of legacy streaming protocols and optimize the end users’ user experience when viewing their video content and ads. This positive change comes as the IAB released data showing that more than half (56%) of 2021 […]
DV’s annual study on the state of digital media quality and performance also reveals significant declines in key violation rates, underscoring the positive impact verification solutions are having on media quality and performance NEW YORK — DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released its 2021 Global […]
Solimar Integrates Advanced Goals-Based Media Buying, Easy First-Party Data Onboarding, and Innovative Measurement Marketplace LOS ANGELES — Global advertising technology leader, The Trade Desk (NASDAQ:TTD), today announced the launch of its new trading platform – Solimar – that will help marketers optimize their digital advertising campaigns across the open internet. Designed in response to a […]
Campaigns deliver 70 to 120 times better response rates than industry average benchmarks London/Lagos – Out There Media (OTM), a global leader in mobile advertising and data monetization, today announced that it has successfully launched its proprietary mobile advertising technology Mobucks™ with leading mobile operator, MTN Nigeria. OTM’s technology, combined with its network of brands and brand agencies, […]