Madrid, Spain— Seedtag, the leader in Contextual advertising in EMEA and LATAM, has today announced that it has developed specific computer vision capabilities to detect sports and help advertisers harness the power of visual media throughout the Tokyo 2020 Olympic Games. Seedtag’s contextual artificial intelligence (AI) technology provides brands with the opportunity to extend their sport […]
Development Solves “Last Mile” Challenges in Linking Broadcasters, Cable Networks and MVPDs with Immediate Access to Digital-First Ad Dollars NEW YORK & LEXINGTON, Ky. — A newly awarded patent delivers a major step in the integration of the digital and linear television advertising marketplaces. QTT®, an AdTech innovative video platform that helps make linear TV advertising […]
First Investment in Algorithmic Ad Optimization Innovator, Chalice LOS ANGELES — Global advertising technology leader, The Trade Desk (NASDAQ:TTD) today announced the launch of an internal venture capital arm, TD7, to invest in technology innovators focused on the open internet. As part of this announcement, The Trade Desk highlighted an initial investment in Chalice, a […]
Bain Capital and WPP further invest in Kantar’s technology leadership LONDON – Kantar, the world’s leading data-driven insights and consulting company, today completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners. Numerator blends proprietary data, including a digital panel of over one million U.S. consumers, with advanced technology to […]
NEW YORK — Teads, a global media platform, today announced that it has filed a registration statement on Form F-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to the proposed initial public offering of its Class A common stock. The number of shares of Class A common stock to be offered and the […]
Zeta continues building for accelerated growth with appointment of first Chief Marketing Officer NEW YORK — Zeta (NYSE: ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers, today announced Crystal Eastman as the latest in a series of moves to strengthen company’s executive team for its next phase of growth, […]
London, UK: IP protection company, White Bullet, has announced a collaboration with the Sygnal Association in Poland to help prevent ad-funded piracy. Established in 2001, the Sygnał Association protects the intellectual property rights of broadcasters, distributors, licensors, recipients of TV programmes and other multimedia content. Currently, it comprises 18 media and telecommunications companies operating in […]
NEW YORK — WarnerMedia announced today that it has completed all major ad agency negotiations as part of the 2021/22 Upfront, concluding the most successful Upfront marketplace in the company’s history.* On May 19, the company showcased to the advertising industry the largest collection of ad-supported brands and intellectual property (IP) opportunities ever offered by […]
LOS ANGELES — Software and data platform, VideoAmp, today announced the addition of Wendell Younkins as Chief Accounting Officer to its leadership team. Younkins joins at a pivotal time for the market-leading media measurement and optimization company as it sets its sights on exponential growth. “In my research, I couldn’t believe how incredibly poised the company […]
Veritone will serve as Sports Illustrated’s official video technology and licensing partner DENVER — Veritone, Inc. (Nasdaq: VERI), the creator of the world’s first operating system for artificial intelligence, aiWARE™, today announced that it has partnered with Authentic Brands Group (ABG), a global brand owner, marketing and entertainment company, to serve as the official video technology […]