Yield Analytics’ converged inventory analysis offers forecasting, planning, and optimization tools to support converged selling at scale NEW YORK — Xandr today announced the launch of a first of its kind technology that is aimed to help the largest TV distributors better manage and sell addressable inventory holistically. Building on Xandr’s leading forecasting capabilities, Yield Analytics’ […]
Leading partnership management platform also surpasses $100 million ARR London, UK — Impact, the leading global partnership management platform supporting more than one million partnerships for more than 1,600 brands, today announced $150 million in funding led by Qatar Investment Authority (QIA) and joined by Providence Public. This strategic growth investment brings Impact’s valuation to […]
London, UK: Following recent massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with SeenThis; with the adaptive streaming company’s lighting fast video set to complement Adnami’s high impact formats and creative templates. Adnami will integrate its platform to the video streaming API offered by SeenThis, with the […]
London, UK — Impact, the global leader in partnership automation, today announces a partnership with Skyscanner to enable the metasearch engine and travel marketplace to become more efficient and productive with its affiliate partners, globally. By leveraging Impact’s SaaS platform, Skyscanner will benefit from improved analytics and insights to boost programme success. The platform offers […]
Aniview’s ad solution expands its one-stop-shop for all video advertising needs, further developing its capabilities and offering publishers and advertisers a wider range of options NEW YORK — Aniview (https://www.aniview.com/), a leading provider of holistic end-to-end ad-serving solutions for publishers, announces the launch of a content management service (CMS) within its online video syndication platform, expanding […]
Local tech company Metricsflow recently backed by Silicon Valley-based VC fund GoAhead in push towards a more privacy-friendly user experience on the web. ST. JOHN’S, Newfoundland and Labrador — Newfoundland-based tech startup Metricsflow today announced an investment from GoAhead Ventures, out of Silicon Valley. The recent backing by GoAhead is to strengthen the company’s cookieless […]
Investment to accelerate Simpli.fi’s next stage of growth and innovation NEW YORK & FORT WORTH, Texas & CHICAGO — Blackstone (NYSE:BX) announced today that private equity funds managed by Blackstone (“Blackstone”) have entered into a definitive agreement to make a significant equity investment in Simpli.fi (“Simpli.fi” or the “Company”), a leader in programmatic advertising and […]
NEW YORK — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today that Federated Media, an integrated media and content marketing company, has selected Triton Digital to power their podcast strategy and deliver their streaming audio content. Through this partnership, Federated Media will utilize Triton’s audio streaming network […]
Video intelligence is to enter the CTV market with a new application of its contextual video technology. CTV publishers will be able to package up content based on topics for advertisers. Zurich, Switzerland: The CTV market in Europe, LATAM and APAC is failing to best perform for advertisers or channels and apps, due to minimal […]
LONDON — WPP (NYSE: WPP) was today named the most creative company of the year at the Cannes Lions International Festival of Creativity. WPP agencies collected a total of 190 Lions, including a Titanium Lion, 12 Grand Prix, 28 Gold, 57 Silver and 92 Bronze, with winners representing 38 different countries. The award is based […]