Fraser brings over twenty-five years of substantial professional expertise to the globally- focused integrated advertising trade association London, UK: International Advertising Association UK (IAA UK) today announced the appointment of Karen Fraser MBE. Karen joins IAA UK as a Strategic Advisor, to provide guidance on strategic direction and to source solutions to address issues affecting the global […]
10Web, a startup that automates website hosting and building with AI, announced a $2M funding round for its Automated WordPress Platform from Sierra Ventures and AI Fund. 10Web’s story started back in 2011 when a small team of engineers led by Arto Minasyan established a WordPress plugin company that grew into a successful business with […]
Simplifying and streamlining consent management, Quantcast Choice empowers advertisers to put consumer data privacy first SAN FRANCISCO — Quantcast, a global advertising technology company, today announced that the Interactive Advertising Bureau of Canada (IAB Canada), the only organization fully-dedicated to the development and promotion of digital and interactive advertising in Canada, has chosen Quantcast Choice […]
Talon Outdoor enables Brainlabs’ first ever OOH campaign with Pret Click and Collect debut LONDON, UK: Brainlabs, the leading independent digital media agency has struck a deal with independent Out of Home (OOH) media specialists, Talon, to extend its media reach into digital OOH environments for the first time. In response to the increased client […]
Top digital advertising business outperforms competition with real-time data analytics to optimize targeted advertising HOUSTON — Hewlett Packard Enterprise (NYSE: HPE) today announced that programmatic digital advertising platform, Bidtellect, has selected HPE Ezmeral Data Fabric to help facilitate efficiency in its native ad buying, selling, and delivery across the internet. The HPE Ezmeral Data Fabric will enable Bidtellect […]
Leading in-game advertising specialist Adverty AB (publ) today announces a partnership with TapNation, as the French hypercasual publisher includes Adverty’s seamless in-game ad formats within several current, and upcoming titles – the result of a successful Q1 trial with clear positive uplift on all key metrics. TapNation, a Paris-based publisher of hyper-casual games, has integrated […]
“Leading independent ad monetisation platform aims to scale its position on the CTV/Video market and to provide media buyers and publishers with enhanced cookie-free contextual targeting capabilities and a strong media services organisation.” Smart AdServer, the leading independent ad monetisation platform, today announces its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its […]
The newly created role will help further accelerate the adtech company’s mission to redefine how media is valued, bought and sold for the advertising industry LOS ANGELES — Software and data platform, VideoAmp, today announced Cameron Meierhoefer as Chief Product Officer, a newly created role for the company. Meierhoefer will oversee the Product organization with […]
Altice USA, Charter Communications, Comcast, Cox Media, DIRECTV, DISH Media, Frontier Communications and VIZIO to Participate in Initiative NEW YORK — Several of the top U.S. television distributors and leading TV brands announce the formation of Go Addressable, an industry initiative designed to accelerate efforts to deliver scaled, addressable TV capabilities that make it even easier for […]
DALLAS — Reflect Systems – provider of award-winning digital signage experiences for retail, entertainment venues, healthcare providers and corporate communications environments – today announced it has been awarded a patent (U.S. Patent No. 11030643) for the company’s AdLogic platform. The patent details the process by which a computer system can precisely deliver targeted advertising over time, taking into […]