Newly created role follows Richard Lees’ elevation to EMEA chief strategy officer of Merkle LONDON: Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has promoted Niyi Duro-Emanuel to the newly created role of practice lead of the UK Strategy team to drive client progress and transformation. In this new role, […]
LONDON — The world’s most valuable brands have experienced record growth according to the Kantar BrandZTM Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany. The 42% increase; more than four times the study’s annual average percentage increase over the past 15 years, has […]
Highly attractive ROAS for smaller suppliers in first phase of rollout CitrusAd is today announcing expansion of its partnership with Ocado Retail that will deliver a retail media proposition to help all their suppliers grow their business on the Ocado website. Combining the very best in grocery delivery and retail media technology, the two companies will be working […]
– Merkle Launches Performance Creative Playbook, Exploring Creative Performance in the Age of the Customer– Merkle to host webinar in August to discuss key points from the playbook COLUMBIA, MD — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released The New Rules of Creative Performance playbook, exploring creative performance in […]
The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns IRIS.TV, the leading video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership to expand buyers’ access to contextually targeted connected TV (CTV) and video inventory in efficient, […]
The below is a statement by Lukasz Wlodarczyk, Private Ads Team Leader and Director of Global Inventory Partnerships, at RTB House – providing his thoughts around what Google’s updated timeline and delay for Privacy Sandbox means for the advertising industry. “Google Chrome set an ambitious goal in their January 2020 announcement to have the key […]
London UK: Award winning marketing agency, tmwi, has recently supported a rebrand for The Royal Mint, which included the alignment of advanced audience targeting strategies with high-impact, personalised creative. The Royal Mint produces coins for the United Kingdom. It is wholly owned by Her Majesty’s Treasury and is under an exclusive contract to supply all […]
Taboola Begins Trading on Nasdaq Under Symbol “TBLA”; Follows Strong Q1 Earnings with Raised Full-year Expectations for Revenue and Profit, Company Is A Leader In Powering Recommendations For The Open Web Company Supports the World’s Top Digital Properties and Connects Advertisers with 500 Million Daily Active Users Taboola, a global leader in powering recommendations for […]
View TV Group, a Connected Television (CTV) solution provider, in launching their CTV service has selected Publica as its advertising technology partner. This partnership will enable Publica to increase View TV Group’s advertising yield by placing their many demand partners in competition through a unified auction. View TV Group’s ‘Broadcast CDN’ enables digital and traditional […]
Belfast, Northern Ireland: Loud Mouth Media, a multi-award winning digital performance marketing agency, is proud to announce that it has been awarded the Silver Award for Best Integrated Biddable Campaign at the UK Biddable Awards 2021 for its work with Birmingham-based plumbing specialists, BES. The UK Biddable Media Awards recognise, celebrate, and reward the contribution […]