45% cited first-party authenticated data as an alternative solution they’d be looking to implement 85% believe their brand would benefit from a closer relationship with publishers London, UK – The leading data connectivity platform, LiveRamp® (NYSE: RAMP), in collaboration with research company, Censuswide, today launches its latest UK senior marketer research* revealing how UK brands […]
New release provides code-free tools for marketers to produce and activate scores of ad variants across channels, formats and media platforms. LONDON & BOSTON — Ad-Lib.io announced the latest release of its next-generation creative management platform. Already in use by many of the world’s top brands including Nestlé, Estée Lauder and Shell, the new release is […]
London, UK: Following recent massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Reach plc – the largest commercial national and regional news publisher in the UK. This news comes following a recent seven-figure sum of investment for Adnami to scale internationally and to continue facilitating powerful […]
Canada marks Adgile’s first commercial expansion outside of Australia Adgile, the next generation performance management platform for TV advertising, today confirmed a market entry partnership with NLogic that will see it launch its real—time data and analytics capabilities for linear and on demand TV into Canada later in the year. NLogic is already the leading […]
Always hungry for arresting movies, viewers search for other video landscapes that go beyond traditional cable. Almost 30% of cable TV subscribers intended to turn into cordcutters in 2021, which is twice higher than in the previous survey period. Echelon Studios, which covers production, financing, and distribution of video content in the entertainment business, has […]
The ad technology company is growing fast, having also promoted Holly Morrison to Insight Manager to support the research team in EMEA, following increased demand https://inskinmedia.com London, UK: Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made another key appointment as it continues its global expansion, with Anna Forbes appointed as […]
NEW YORK — Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest U.S. Podcast Report for the May 2021 reporting period (May 03 – May 30, 2021), as measured by Triton’s Podcast Metrics measurement service. This is the first podcast report to distribute after […]
A Featured Partner at MAGNA’S Equity Upfront™, Black-Owned ReachTV Positioned to Capture an Audience that’s Eager to Travel Again NEW YORK — As air travel is resurging, Mediabrands is joining forces with ReachTV, the rapidly expanding network available on nearly 2,500 screens at some 90 airports across North America and the United Kingdom. “We can […]
Yieldmo’s Smart Exchange harnesses the power of Contextual Reimagined™ NEW YORK — Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first marketplace that analyzes the impression, not the audience, to deliver results for future-focused brands. The Privacy-First Marketplace is driven with machine-learning in real time, all with no cookies required. “For […]
Silverbullet is a provider of digital transformation services and products which assist brand owners and advertisers to optimise their digital marketing investment, with a particular focus on unlocking the potential of first party data and contextual intelligence. The Company announces its intention to seek admission of its shares to trading on AIM, with admission expected […]