Tejinder Gill appointed as General Manager to lead The Trade Desk business in India NEW DELHI — Global advertising technology leader, The Trade Desk (NASDAQ: TTD), today announced that it has launched operations in India, as well as the appointment of Tejinder Gill as the company’s India General Manager. Tejinder will lead the company’s business […]
Buy-Side Expert to Head Up Agency Business LONDON — InMobi, the world’s leading independent marketing cloud, today announced Darren Walsh has joined the company as Head of Programmatic Demand, InMobi Exchange, Europe. Based in London, Darren is tasked with scaling up InMobi’s relationships with the major UK agency groups, both in their home market and […]
Global TV Ad Measurement Provider Further Extends Commitment to Consumer Privacy & Information Security EDINBURGH, Scotland — TVSquared, the global leader in cross-platform TV ad measurement, today announced its approved status as the latest organization to join IAB Europe’s Transparency & Consent Framework (TCF). By joining the TCF, TVSquared provides ADvantage platform users with additional […]
London, UK: Samsung Ads Europe today announces the appointment of Sinead Gilbody as European Mobile Development Lead, a new role for the business as it looks to develop a mobile offering in Europe. Gilbody joins the Samsung Ads European team from Activision Blizzard, owners of King, the leading interactive entertainment company for the mobile world. As agency sales director she […]
New Technology Enables Mid-Flight Optimization for Audio with Automated Recommendations to Enhance Campaign Performance San Mateo, CA – AdsWizz, the global leader in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution. This solution for audio allows advertisers to accurately measure the impact of their ads and maximize the effectiveness […]
Deep Learning technology powered app uses tech for fun New York, NY – For the second year in a row, marketers will have to forego the yachts, parties, picturesque networking and serendipitous meetings of Cannes, but that does not mean they also have to go without celebrating the Croisette’s favorite drink. Cognitiv, the first self-learning, […]
The Uplift Collective provides underrepresented publishers with opportunities for increased awareness and revenue, while empowering advertisers to make meaningful media buys NEW YORK — Undertone, the leader in data-driven, intelligent high impact campaigns, today announced the launch of its newest initiative, the Uplift Collective. The trailblazing network is designed to connect Undertone’s collection of minority, […]
The partnership is the first integration on the sell-side and will provide a pre-packaged approach to media buyers London, UK: Audiencerate, the identity hub enabling compliant data-driven advertising, and Azerion, the digital gaming and monetisation technology company, today announced a partnership to offer advertising buyers an easy-to-access, pre-packaged approach, with full data compliance. In addition, […]
Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes TYSONS, Va. & NEW YORK — TEGNA Inc. (NYSE: TGNA) today announced that TVSquared has been chosen to power cross-platform, closed-loop measurement and attribution for thousands of its advertisers, delivering incremental reach and web, location and app outcomes for local […]
To address the growing industry demand for an accurate and unified cross-screen pricing metric, SMI introduces unprecedented Ad Market Intelligence Tools including Granular Digital Video CPM reporting and Impression Based eCPM metrics for Linear TV NEW YORK — Standard Media Index (SMI), the world’s leading advertising intelligence company, has announced the launch of a new Pricing Intelligence Suite, […]