London, UK: IP protection company White Bullet and The European Lotteries (EL), announce a collaboration to help fight ad-funded piracy. White Bullet will track advertising on high-risk pirate websites for EL and provide reports throughout the year. By tracking advertising of EL’s Members and providing information about which websites ads appeared on, White Bullet will […]
Leading in-game advertising specialist, Adverty AB (publ), today announces a partnership with Mamboo Games, which will include Adverty’s seamless In-Play™ formats within its increasingly popular games. Mamboo Games, a Belarussian developer and publisher of successful hyper casual games has launched Adverty’s seamless In-Play™ advertising in three of its hit games: Shift Race, Shift Princess and […]
NEW YORK — Clarion Capital Partners, LLC (“Clarion”) announced today that it has completed a strategic investment in Ad.net, Inc (”Ad.net”), a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies. Jon Waterman, Ad.net’s CEO and founder, will maintain a significant ownership stake in the Company and will continue as […]
The branded audio trailblazer fuels strategic growth in Austin, Boston, Houston, Los Angeles and San Diego markets with the addition of team members boasting over 60 years of combined industry experience HOUSTON — Today Ad Results Media (ARM), a leader in personality-driven audio advertising, announced the addition of five key team members across its network of Austin, […]
The company also releases the Black Digital Fact Pack, the first in-depth analysis of Black American’s online behaviors and attitudes following a tumultuous year SANTA MONICA, Calif. — H Code, the leading multicultural digital media company, today announces the launch of B Code, a new entity focused on developing solutions for advertisers and agencies to reach, […]
IRVINE, Calif. — Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising software company, today announced that Viant has entered into a license agreement with TiVo®, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation (Nasdaq: XPER), integrating TiVo’s linear TV viewership data feed into Adelphic® advertising software. The real-time television tune-in and ad […]
AdPlayer.Pro releases a massive upgrade to the company’s video ads solutions for AMP digital properties. AdPlayer.Pro, an international provider of advanced online video advertising solutions has introduced a significant functional upgrade to its video ad tech stack, specifically aimed at the smooth integration of video ads into AMP properties, called AMP Video Ads Kit 2.0. […]
RESTON, Va. – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new partnership agreement with Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, on the successful integration of Comscore’s entire contextual Activation suite into Viant’s advertising software, Adelphic®. The contextual-based partnership enables Viant’s […]
Effort Directs Programmatic Ad Dollars To Black, Latinx, AAPI and LGBTQ+ Owned Companies NEW YORK — TripleLift, one of the fastest-growing ad tech companies in the world, and GroupM, the world’s largest buyer of media, have partnered on TripleLift’s “Underrepresented Voices” Exchange Traded Deal to help buyers direct more spend to minority-owned publishers. The initiative […]
Survey of mobile consumers between the ages of 18-24 reveals that 68% shop on mobile 1-4 times a week and 86% use mobile as a gaming platform SAN FRANCISCO — New research from Tapjoy (www.tapjoy.com), a leading mobile advertising and app monetization company, shows that members of Generation Z are extremely tuned in to the […]