Automatically builds, deploys, and optimizes ad creative for programmatic ad campaigns across the industry’s leading ad networks, marketplaces, and exchanges REDWOOD CITY, CA — MOLOCO (www.moloco.com), a leader in machine learning and growth solutions for mobile marketers, announced today the launch of Dynamic Creative for programmatic advertising. MOLOCO’s Dynamic Creative automatically designs, deploys and optimizes […]
New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic[1] Zeotap, the leading Customer Data Platform, has launched a new integration with Google Customer Match, enabling marketers to leverage their first-party data to engage audiences at scale across Google Search, Shopping, Gmail, YouTube and Display.[2] In doing so, the new integration […]
Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences. First out is Magic Finger 3D from Lucky Kat Studios. With an amazing seamless integration of Adverty’s In-Play™ ads which include […]
NEW YORK — Global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced the appointment of Joshua Smith as Senior Vice President, Chief Privacy and Product Counsel. Smith will report to Jay Grant, The Trade Desk’s Chief Legal Officer, and will be based in the company’s San Jose office. “The digital advertising industry is […]
The appointment comes as the conversational cloud enjoys a strong growth trajectory in these regions London, UK: Cavai, the leading conversational advertising cloud has appointed Andreas Akesson as commercial director for Spain, Portugal and Latin America, to spearhead further growth in these regions. Andreas will work out of Barcelona, having already enjoyed a highly successful […]
London, UK: Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made two key appointments as it continues its global expansion. Dominic Tillson returns as Marketing Director, having previously spent eight years at Inskin, building up the business development and insights functions. Having previously led the marketing and insights team at Inskin, […]
The cybersecurity and IP protection company and the contextual outcomes engine join forces to deliver brand-safe advertising at scale London, UK: Cybersecurity and IP protection expert, White Bullet, has integrated with leading self-service contextual outcomes engine, 4D, a division of Silverbullet. The integration, which is now live in 4D, enables advertisers to benefit from targeted […]
LONDON — Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings. Supership is Japan’s leader in data-driven digital advertising. “By leveraging Novatiq’s technology, Supership will be able to develop a platform that enables cookie-independent targeting. By doing so, we will establish a […]
PITTSBURGH — Liberated Syndication Inc. (OTCQB:LSYN) (“Libsyn” or the “Company”), the industry’s leading podcast hosting platform, today announced it has closed the previously announced acquisition of AdvertiseCast, LLC (“AdvertiseCast”). “We believe AdvertiseCast, a market leader in podcast advertising, is a perfect fit with Libsyn’s strategy to provide independent podcasters robust tools. In addition to host-read […]
Global Consumers Getting Ready to Travel Again but Remain Cautious About Vaccinations and Health and Safety Measures LONDON – Braze, a comprehensive customer engagement platform, today revealed findings from its newest data report, Ready for Takeoff: 2021 Travel Industry Trends, Insights, and Strategies. The research includes findings from a survey of 9,500 consumers across 13 […]