Partnership to improve customer acquisition and conversion rates, increase media efficiencies, and reduce costs RESTON, Va. & NEW YORK — Neustar Inc., a global information services and technology company and leader in identity resolution, and ActionIQ, the leading Enterprise Customer Data Platform (CDP) today announced a partnership across three critical capabilities: identity resolution, data enrichment, […]
Hailing from LiveRamp & Acxiom, Wotring will drive adoption of DV’s technology & services with publishers worldwide NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Mimi Wotring, SVP, Publisher Sales & Client Services. In this new role, Wotring will lead commercial […]
Quantcast, a global advertising technology company, today announced the addition of Valerie Junger as the company’s Chief People Officer (CPO). Junger will draw on her deep human resources (HR) experience to help drive Quantcast’s continuing growth and support the company in its mission to achieve a free and open internet. Junger takes a comprehensive, results-oriented […]
Jo Webb joins as creative director alongside a raft of senior creative hires LONDON: Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, announces that Gyro, the creative arm of Merkle B2B has appointed Jo Webb to the role of creative director. This is the latest in a raft of […]
Clear Channel launches Pride campaign showcasing personal messages of pride • The #IAmProud campaign is rolling out across seven countries in Europe, including major cities in the UK during Pride events held throughout the summer • The digital Out of Home campaign seeks to share positive messages after a challenging 18 […]
Rosen joins Yieldmo to lead Supply Business NEW YORK — Yieldmo is proud to announce the addition of Zach Rosen to its leadership team as SVP, Global Supply Partnerships. Rosen will be responsible for leading the supply and business development team as well as drive strategy for building global supply partnerships and will report directly […]
Company targets Hispanic market in initial focus, expanding Florida operations and appointing LATAM expert Amanda Abrarpour to drive efforts MIAMI — MiQ – global programmatic media partner – today announced the launch of their U.S. Hispanic and multicultural practices that will help advertisers best reach and engage U.S. multicultural audiences through more sophisticated, diverse data sets. […]
Aniview’s platform grants India’s top digital media company full transparency in its video ads and bolsters user experience NEW YORK — Aniview (https://www.aniview.com/), a leading provider of holistic end-to-end ad-serving solutions for publishers, partners with Jagran New Media, the digital arm of India’s flagship media group Jagran Prakashan Limited. With Aniview’s video ad player solution, Jagran New […]
A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed to be GDPR, CCPA and Apple ATT safe and doesn’t require users to login. https://covatic.com London, UK: Covatic, the fast-growing Techstars backed technology company has launched a new product, Covatic A-Type— […]
Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for travel by delivering more effective, personalised advertising London, UK: Cavai, the leading conversational advertising cloud has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on […]