By combining Oracle Moat’s precise measurement models with deep learning-based advertising solutions, RTB House aims to outperform other full-funnel advertising solutions on the market NEW YORK — RTB House, a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide, today announced a collaboration with Oracle Moat Measurement, enabling the company to […]
Collaboration Further Strengthens the Kochava Collective as a Valuable Resource for Marketers and Publishers to Drive Identity Resolution and Audience Enrichment SANDPOINT, Idaho — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the acquisition of DigiCenter, a leading provider of identity and cross-device graph data for marketers, publishers, and ad-tech […]
Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms SAN FRANCISCO — LiveRamp® (NYSE: RAMP) the leading data connectivity platform, today announced its Authenticated Traffic Solution (ATS) has been adopted by hundreds of publishers, brands and platforms across the globe, including in the US, UK, France, Italy, […]
Founding board members Doug Knopper, Ralf Jacob and Saqib Mausoof will support with strategy, and partnerships LONDON, UK: Audiencerate, the identity hub enabling compliant data-driven advertising, today announced the formation of its Advisory Board, with some of the industry’s most reputable leaders – Doug Knopper, Ralf Jacob and Saqib Mausoof – as founding board members. […]
New solution enables brands to grow, enhance, and activate first-party customer data COLUMBIA, MD — Dentsu and Merkle, dentsu international’s customer experience management (CXM) service line, announced it has completed the integration of Merkury, its identity resolution and data platform, into the Salesforce Customer Data Platform (CDP). Brands using Salesforce CDP will now be able […]
Adapting to Cookieless Future is Like Learning “a TikTok dance” Says One Top Industry Exec SAN FRANCISCO — At the industry summit, The Cookie Conundrum: A Recipe for Success, hosted by theCUBE and sponsored by Quantcast, Xaxis managing director Xiao Lin said, “If the cookieless future was a TikTok dance, we’d be dancing right now.” Lin was discussing his agency’s […]
The user acquisition solution can generate and attribute deterministic Revenue KPIs in real-time, including Return on Ad Spend (ROAS), while lengthening attribution windows up to 180 days, without any user or device data. TORONTO – Mobile advertisers with the Flyshot SDK can now generate and attribute 100% accurate conversion KPIs by encrypting ad or influencer creative […]
MADRID — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today that Unidad Editorial, the leading media group in the Spanish press industry, has selected Triton Digital for the delivery, monetization, and measurement of its streaming audio and podcast content. Unidad Editorial has selected @TritonDigital for the delivery, […]
AI-driven platform shows brands and retailers the true impact of Amazon Advertising on the operational performance of product catalogs, empowering them to optimize strategy and drive 65% improvement in RoAS NEW YORK — Feedvisor, the AI-driven optimization and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, today announced the launch of its […]
Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes NEW YORK — TVSquared, the global leader in cross-platform TV ad measurement, continues to expand the breadth of its data coverage with the integration of Foursquare’s location data within its ADvantage platform. TVSquared users can now connect linear and OTT/CTV ads directly to physical […]