LOS ANGELES — Software and data platform, VideoAmp, has secured a total of $50M of non-dilutive debt financing from Capital IP with the ability to draw up to $25M in further capital. The funding will further accelerate VideoAmp’s leadership position in planning, measurement, optimization and currency solutions for the convergent TV ecosystem. As the consumer video […]
Petco and CitrusAd Team Up to Connect Pet Parents and Brands in Support of Pet Health and Wellness NEW YORK — CitrusAd, the world’s fastest growing retail media platform, has partnered with Petco Health and Wellness Company, Inc. (NASDAQ: WOOF), a complete partner in pet health and wellness, to launch CitrusAd’s retail media technology for […]
CommScope’s Emmy® Award-winning Video Advertising Portfolio enables targeted advertising to a4’s existing set-top box and next-generation IP video infrastructure HICKORY, N.C. — CommScope announced today that a4, the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4’s video footprint, including both QAM-based and IP video services. “We […]
The partnership will result in a research and innovation boost for data science, net zero and 5G applications London, UK: With effect from 1st June 2021, Birmingham City University (BCU) and Covatic Ltd have agreed on a strategic partnership that will see a suite of joint R&D programs, external funded PhDs and graduate placements. These […]
NEW YORK — Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today announced Gayle Meyers as managing consultant and Brittany Meeks as engagement director. “Exceptional people are the key to the results we deliver for clients,” said Bruce Biegel, senior managing partner of Winterberry Group. “Both Gayle and […]
GMP Creative Certifications Reinforce Ad-Lib.io’s Rapid Global Expansion LONDON — Ad-Lib.io, the next-generation Creative Management Platform for marketers at the world’s largest brands, today announced that it has been certified as a Google Marketing Platform (GMP) Partner in Spain, bringing Ad-Lib.io its sixth creative certification as it continues to extend its footprint across the globe. […]
Newly created roles strengthen MediaKind’s technical capabilities and strategic commitment to the rapidly growing direct-to-consumer (DTC) video, advertising, and sports markets. Mark Ramberg joins MediaKind as Group Vice President of Products, having led video platform product management at Hulu/Disney, one of the world’s largest DTC video services. New Executive Vice President, Technology Strategy & Operations, […]
– The partnership agreement will see the creation of 12 integrated digital production studios across 10 markets by 2022 LONDON — Havas, one of the world’s largest advertising and communications groups, has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios: a new, integrated global production business spanning the full range of content production capabilities. […]
Singapore: Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made two key appointments in its Singapore office as it continues its global expansion. MJ Chua has been appointed as Sales Director, Asia. Formerly Regional Sales Lead at Southeast Asia’s leading ‘superapp’, Grab, he is an experienced sales and partnerships leader with […]
The four-week complimentary virtual event will gather brands, publishers, and influencers to discuss how to optimise partnerships London, UK — Impact, the global leader in partnership automation, today announced that it will host Partnerships Experience 2021 (PX 2021), a first-of-its-kind virtual event designed to arm attendees with the knowledge, motivation and connections to create productive […]