Newly created roles strengthen MediaKind’s technical capabilities and strategic commitment to the rapidly growing direct-to-consumer (DTC) video, advertising, and sports markets. Mark Ramberg joins MediaKind as Group Vice President of Products, having led video platform product management at Hulu/Disney, one of the world’s largest DTC video services. New Executive Vice President, Technology Strategy & Operations, […]
– The partnership agreement will see the creation of 12 integrated digital production studios across 10 markets by 2022 LONDON — Havas, one of the world’s largest advertising and communications groups, has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios: a new, integrated global production business spanning the full range of content production capabilities. […]
Singapore: Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made two key appointments in its Singapore office as it continues its global expansion. MJ Chua has been appointed as Sales Director, Asia. Formerly Regional Sales Lead at Southeast Asia’s leading ‘superapp’, Grab, he is an experienced sales and partnerships leader with […]
The four-week complimentary virtual event will gather brands, publishers, and influencers to discuss how to optimise partnerships London, UK — Impact, the global leader in partnership automation, today announced that it will host Partnerships Experience 2021 (PX 2021), a first-of-its-kind virtual event designed to arm attendees with the knowledge, motivation and connections to create productive […]
Touted as one of the most in-demand female creatives in advertising, Nussbaum brings fearlessness and fresh thinking to the creative leadership role, becomes first female CCO within Havas’ North American network CHICAGO — Havas Chicago today announced the appointment of rising star Myra Nussbaum as chief creative officer. Nussbaum brings more than 15 years’ experience […]
Covatic, a Techstars backed company, has joined industry association, the IAB UK, as it develops its future-facing product offer London, UK: Covatic, a fast-growing technology company which empowers media companies by delivering private by design audience segmentation, has joined the Internet Advertising Bureau (IAB UK) as it continues to help marketers grapple with a shifting […]
Following the successful launch of this year’s first-ever Equity Upfront™, Mediabrands will work with brands to invest a minimum of 5% in Black-owned media by 2023 NEW YORK — IPG Mediabrands today announced that it will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023. Mediabrands recently held […]
Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst continuing to deliver brand safe solution London, UK: Cybersecurity and IP protection company, White Bullet, today announces a partnership with Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers. Peer39’s Contextual Data Marketplace […]
VILNIUS, Lithuania — Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device identifier for advertisers (IDFA). The removal of the IDFA results from Apple’s App Tracking Transparency (ATT) roll-out. Initially expected in summer 2020 and later moved to 2021, the iOS14.5 release introduced the […]
The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campaigns on brands. London, UK: Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership with Ciaopeople, following a period of enormous growth over the […]