Silvia Sparry is promoted to the newly created Global COO role at Xaxis LONDON: Xaxis, GroupM’s outcome-driven media company, today announced the promotion of Silvia Sparry to Global Chief Operating Officer (COO), reporting to Nicolas Bidon, Global CEO. Sparry previously served as VP of Global Operations & Platforms. In her newly created role, Sparry leads […]
Based out of Seattle, Washington, Gauthier will bring the conversational cloud stateside, helping brands and agencies to deliver more effective advertising London, UK: Cavai, the leading conversational advertising cloud, today announces the appointment of Matt Gauthier as Sales Director for their growing US team. This leads on from the recent news that Cavai has partnered […]
Wakefern Increases Ad Inventory with CitrusAd for Unified Retail Media Approach NEW YORK — Wakefern Food Corp., the nation’s largest retailer-owned cooperative, is expanding usage of CitrusAd’s retail media technology to include native, in-app advertising. By expanding the inventory available through CitrusAd, Wakefern now provides brands with one easy to use, omnichannel, platform for sponsored […]
TEGNA’s NewFronts Presentation Showcases Power of Local Media for Reaching Audiences at Scale in Trusted, Brand-Safe Environment TYSONS, Va. — TEGNA Inc. (NYSE: TGNA) is announcing several new initiatives today at the IAB NewFronts, the nation’s largest digital media marketplace featuring some of the most innovative companies in media and entertainment. In its NewFronts debut, […]
Global survey finds consumers are spending more this summer, but seeking deals NEW YORK — Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new research underscoring the role social media continues to play in how consumers shop and remain connected in a world changed by the pandemic. Conducted by […]
NEW YORK — Adweek, the leading source of news and insights covering marketing, media and technology, today announced that Jeffrey Litvack is stepping down as Chief Executive Officer. “As we look forward, we are confident that the team at Adweek will continue to deliver for the community and its partners.” “Over the past five years, […]
In January – March 2021 the company surpassed 42 000 000 daily served ad impressions. AdPlayer.Pro, an international provider of innovative video ad tech solutions reports Q1 2021 business results, exceeding 42 000 000 video ad impressions, served daily in the direct partnership with its Supply partners. As A. Liaskovskyi, the AdPlayer.Pro CEO explained, the […]
Leading smart TV manufacturer with viewership data from 18M opted-in TVs and media & tech powerhouse with 200B daily cross-screen signals align to deliver new advertising opportunities NEW YORK & IRVINE, Calif. — Verizon Media and VIZIO (NYSE: VZIO), today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV […]
TORONTO — Bell, Canada’s largest communications company, today announced a strategic alliance with advanced advertising technology company Xandr to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (DSP) for advertisers. “By creating new opportunities for advertisers in the Canadian ecosystem, SAM DSP will become the premier destination for planning, activating and measuring media across […]
The company’s updated CTV/OTT capabilities extend machine learning-powered yield optimization to work with multiple demand formats NEW YORK — Aniview (https://www.aniview.com/), a leading provider of holistic end-to-end ad-serving solutions for publishers, unveils Prebid Server-support, extending Connected TV (CTV) and Over-the-Top (OTT) services to additional on-demand formats. The update empowers publishers on Aniview’s platform to boost revenue […]